2026年1月30日，中國旅游協(xié)會成立四十周年交流活動在京舉辦，聯(lián)合國旅游組織秘書長謝哈·阿爾·諾瓦伊斯發(fā)表視頻致辭，向協(xié)會全體同仁致以最熱烈的祝賀。

致辭原文及中文翻譯如下：

Congratulatory Video Message

Your Excellencies, leaders of the China Tourism Association,

Esteemed members, Distinguished guests,

I send my warmest congratulations to everyone at the China Tourism Association as you celebrate your 40th anniversary.

I would like also to take the opportunity to wish you and your families a happy new year.

For four decades, you have played a leading role in the development of China's tourism sector.

The Association has not only driven growth. It has also served as a platform for international cooperation, setting an example for the global tourism community.

Over the past forty years, China’s tourism achievements have been nothing short of remarkable.

From the dynamic expansion of the market, to integration of rural development and cultural tourism – they show tourism’s power as a force for economic growth, cultural exchange, and the improvement of people's well-being.

Today, global tourism stands at a new point of transformation.

Under the leadership of the Chinese government, I am sure that China will continue to play a key role in advancing sustainable tourism, digital transformation, and inclusive growth, contributing valuable wisdom and solutions.

Let us continue to work hand in hand to build a future for tourism that is more sustainable, more inclusive and more vibrant.

Thank you.

致辭中文翻譯

尊敬的各位中國旅游協(xié)會領(lǐng)導(dǎo)，

各位會員、尊敬的來賓：

在中國旅游協(xié)會成立四十周年之際，我謹向協(xié)會全體同仁致以最熱烈的祝賀。

四十年來，貴協(xié)會一直在中國旅游業(yè)發(fā)展中發(fā)揮著引領(lǐng)作用。

我也借此機會向您及您的家人致以新年的美好祝愿。

貴協(xié)會不僅推動了行業(yè)增長，更搭建了國際合作平臺，為全球旅游界樹立了典范。

過去四十年間，中國旅游業(yè)取得的成就斐然。

從市場的蓬勃拓展，到鄉(xiāng)村振興與文化旅游的深度融合，這些都彰顯了旅游作為經(jīng)濟增長、文化交流和民生改善推動力的強大能量。

當前，全球旅游業(yè)正處于新的轉(zhuǎn)型節(jié)點。

我相信，在中國政府的領(lǐng)導(dǎo)下，中國必將在推動旅游可持續(xù)發(fā)展、數(shù)字化轉(zhuǎn)型與包容性增長方面繼續(xù)發(fā)揮關(guān)鍵作用，貢獻寶貴智慧與解決方案。

讓我們繼續(xù)攜手，共同構(gòu)建一個更加可持續(xù)、更具包容性、更富活力的旅游業(yè)未來。

謝謝。