近日，不少網(wǎng)友反映，曾在張靜初直播間購買 “優(yōu)思益” 相關(guān)產(chǎn)品，如今不僅遲遲未收到退款，還陷入退貨無門的困境。

Chinese actress Zhang Jingchu is facing growing backlash after consumers who purchased "YouthIt" products through her livestream said they were unable to obtain refunds or return the items.

對此，張靜初在最新發(fā)布的視頻中作出回應(yīng)，稱自己剛從秘魯旅行回來，已看到網(wǎng)友關(guān)于“優(yōu)思益”的相關(guān)評論，明確表示當(dāng)前問題的解決方式仍需通過平臺(tái)售后和客服統(tǒng)一處理，同時(shí)表達(dá)了對網(wǎng)友情緒的理解，并承諾后續(xù)會(huì)持續(xù)關(guān)注此事，感謝網(wǎng)友的理解與支持。

然而，張靜初的回應(yīng)并未平息網(wǎng)友的不滿。不少網(wǎng)友表示，平臺(tái)售后渠道早已走不通，消費(fèi)者在平臺(tái)與相關(guān)方之間被來回推諉。

In a recent video, Zhang said she had seen the complaints and that the matter should still be handled through the platform's after-sales and customer service channels.

Her response, however, did little to ease public anger, with many buyers saying those channels have been ineffective and left them without a clear solution.

律師：不存在“不知情免責(zé)”

對此，北京市高朋（南京）律師事務(wù)所合伙人陳凱律師認(rèn)為，明星主播的法律責(zé)任不存在“不知情免責(zé)”。明星在直播間以推薦、證明等形式帶貨，本質(zhì)上屬于廣告法上的廣告代言行為。不論明星是否明知品牌造假，均須與廣告主共同承擔(dān)賠償責(zé)任。

Legal experts say celebrities cannot avoid liability by claiming ignorance. Chen Kai, a lawyer at Gaopeng & Partners, said livestream endorsements are legally treated as advertisement, meaning endorsers may share responsibility with the brand.

另外，“推給平臺(tái)”并不能切割張靜初的法定責(zé)任。張靜初將消費(fèi)者引向“平臺(tái)客服”，試圖將責(zé)任轉(zhuǎn)嫁給電商平臺(tái)，這在法律上并不構(gòu)成有效的責(zé)任切割。事實(shí)上，在優(yōu)思益品牌方已陷入“無力售后”的困境下，讓消費(fèi)者自行與平臺(tái)周旋，實(shí)質(zhì)上是將維權(quán)成本轉(zhuǎn)嫁給了消費(fèi)者。

He added that directing consumers to platform customer service does not remove that responsibility and may instead shift the burden onto buyers when after-sales support breaks down.

購買了“優(yōu)思益”的消費(fèi)者應(yīng)如何維權(quán)呢？

律師表示，結(jié)合當(dāng)前事件進(jìn)展及媒體披露信息，生產(chǎn)者和經(jīng)營者或涉嫌欺詐，消費(fèi)者有權(quán)向其主張“退一賠三”。同時(shí)，鑒于曝光產(chǎn)品存在虛假標(biāo)注產(chǎn)地的情況，律師認(rèn)為，這也屬于重大安全隱患，消費(fèi)者可以依據(jù)《食品安全法》尋求10倍賠償。消費(fèi)者可從以下三個(gè)路徑進(jìn)行維權(quán)：

① 證據(jù)固定與收集：消費(fèi)者需保留訂單截圖、支付記錄、物流信息等；同時(shí)，截圖保存產(chǎn)品頁面、直播視頻、廣告文案等虛假宣傳內(nèi)容；另外，保留與商家、平臺(tái)客服的對話記錄（如平臺(tái)敷衍退款、拒絕賠償?shù)惹闆r）。

Affected consumers can seek compensation by preserving evidence such as order records, payment receipts, product listings and communications with sellers or platforms.

② 投訴與舉報(bào)：消費(fèi)者可通過12315平臺(tái)或向當(dāng)?shù)厥袌霰O(jiān)管局舉報(bào)，要求立案調(diào)查并處罰涉事企業(yè)；還可向稅務(wù)部門及公安機(jī)關(guān)報(bào)案。

They may also file complaints through China's 12315 consumer hotline or report the case to market regulators or police.

③ 訴訟與集體維權(quán)：消費(fèi)者可依據(jù)《民事訴訟法》向法院起訴，主張退貨退款及三倍賠償。若受害者眾多，可依據(jù)《消費(fèi)者權(quán)益保護(hù)法》第47條，由省級消協(xié)提起公益訴訟，以降低個(gè)體維權(quán)成本。若擔(dān)心企業(yè)轉(zhuǎn)移資產(chǎn)，可向法院申請凍結(jié)涉事公司賬戶或等值財(cái)產(chǎn)。

Legal action remains another option. Consumers can seek refunds and triple compensation, while consumer associations may pursue public interest litigation in large-scale cases. Courts can also freeze company assets to prevent transfers.

4月1日，央視曝光“澳洲優(yōu)思益”虛構(gòu)海外產(chǎn)地、偽造品牌背景，所謂墨爾本工廠實(shí)為汽車維修站，產(chǎn)品實(shí)為國內(nèi)代工生產(chǎn)。該產(chǎn)品目前已全網(wǎng)下架，多位明星、主播曾帶貨相關(guān)產(chǎn)品。

4月1日，曾代言、售賣過優(yōu)思益產(chǎn)品的李若彤、明道、章小蕙、曾舜晞等演藝人員分別致歉，并公布后續(xù)處理說明（）。

Earlier reports found that the "Australian YouthIt" brand had fabricated its overseas origin, with its claimed Melbourne factory allegedly being an auto repair shop while the products were made domestically. The items have since been removed from major e-commerce platforms, and several celebrities have issued public apologies.

據(jù)國家市場監(jiān)督管理總局4月1日公告，針對媒體報(bào)道的跨境電商進(jìn)口“優(yōu)思益”保健品涉嫌原產(chǎn)地造假、虛假宣傳等問題，國務(wù)院食安辦、市場監(jiān)管總局、海關(guān)總署高度重視，立即組織涉事地市場監(jiān)管部門和海關(guān)開展調(diào)查核實(shí)，嚴(yán)查違法違規(guī)行為，切實(shí)維護(hù)市場秩序，保護(hù)消費(fèi)者合法權(quán)益。

來源：中國青年報(bào) 紅星新聞 揚(yáng)子晚報(bào)

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