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隨著社會(huì)壓力的增加，人們對(duì)身心健康的關(guān)注日益提升，療愈空間作為一種新興業(yè)態(tài)，逐漸受到青睞。要成功打造一個(gè)療愈空間，需從多個(gè)方面入手，并制定合理的盈利模式，療愈空間的打造重點(diǎn)：

一是精準(zhǔn)定位與目標(biāo)群體：定位明確，療愈空間的定位決定了其風(fēng)格和服務(wù)內(nèi)容?？梢允轻槍?duì)都市白領(lǐng)的減壓空間，或是面向亞健康人群的康復(fù)中心，亦或是為特定群體如孕婦、老年人等提供服務(wù)的場(chǎng)所。目標(biāo)群體清晰：明確目標(biāo)客戶的需求，如白領(lǐng)可能需要減壓放松，老年人可能更關(guān)注健康養(yǎng)生，孕婦則可能需要孕期護(hù)理等。

二是空間設(shè)計(jì)與氛圍營(yíng)造自然元素：運(yùn)用自然光、綠植、水景等元素，營(yíng)造寧?kù)o、舒適的環(huán)境。自然光能提升情緒，綠植有助于凈化空氣，水景則能帶來(lái)平靜感。色彩與材質(zhì)：選擇柔和的色彩和天然材質(zhì)，如木質(zhì)、棉麻等，營(yíng)造溫馨氛圍。柔和的色調(diào)如淺藍(lán)、米色等有助于放松，天然材質(zhì)則能增強(qiáng)自然感。燈光與音樂(lè)：采用柔和的燈光和舒緩的背景音樂(lè)，幫助人們放松身心。燈光應(yīng)避免過(guò)亮或過(guò)暗，音樂(lè)則應(yīng)以輕柔為主。

三是功能分區(qū)與設(shè)施配置，核心功能區(qū)：根據(jù)定位設(shè)置冥想室、瑜伽室、按摩室、茶室等，提供多樣化的療愈體驗(yàn)。冥想室應(yīng)安靜私密，瑜伽室需寬敞明亮，按摩室則要舒適溫馨。輔助功能區(qū)：配備休息區(qū)、書(shū)吧、輕食區(qū)等，提升用戶體驗(yàn)。休息區(qū)應(yīng)舒適，書(shū)吧可提供放松讀物，輕食區(qū)則提供健康飲食。細(xì)節(jié)設(shè)計(jì)：注重細(xì)節(jié)，如香薰、舒適的座椅、柔軟的毯子等，增強(qiáng)療愈效果。香薰可選擇薰衣草、檀香等，座椅和毯子則要符合人體工學(xué)。

四是專(zhuān)業(yè)服務(wù)與課程設(shè)置專(zhuān)業(yè)團(tuán)隊(duì)：聘請(qǐng)專(zhuān)業(yè)的療愈師、瑜伽教練、心理咨詢師等，提供高質(zhì)量服務(wù)。療愈師需具備相關(guān)資質(zhì)，教練應(yīng)有豐富經(jīng)驗(yàn)，心理咨詢師則要專(zhuān)業(yè)可信。多樣化課程：開(kāi)設(shè)冥想、瑜伽、芳香療法、音療等課程，滿足不同需求。課程應(yīng)靈活安排，適應(yīng)不同人群的時(shí)間。個(gè)性化服務(wù)：根據(jù)用戶需求提供定制化服務(wù)，如一對(duì)一咨詢、私人療愈方案等。定制服務(wù)需深入了解用戶需求，提供針對(duì)性解決方案。

With the increase of social pressure, people's attention to physical and mental health is increasing, and healing space, as a new business form, is gradually favored. To successfully build a healing space, it is necessary to start from many aspects and develop a reasonable profit model. The focus of building a healing space is:

First, precise positioning and target groups: clear positioning, the positioning of the healing space determines its style and service content. It can be a decompression space for urban white-collar workers, or a rehabilitation center for sub-health people, or a place to provide services for specific groups such as pregnant women and the elderly. Clear target groups: clearly identify the needs of target customers, such as white-collar workers may need to reduce pressure and relax, the elderly may pay more attention to health, pregnant women may need pregnancy care.

The second is the space design and atmosphere to create natural elements: the use of natural light, green plants, water features and other elements to create a quiet and comfortable environment. Natural light lifts the mood, greenery helps to clear the air, and water features bring a sense of calm. Colors and materials: Choose soft colors and natural materials, such as wood, cotton and linen, to create a warm atmosphere. Soft colors such as light blue and beige help to relax, while natural materials enhance the natural feel. Lighting and music: Soft lighting and soothing background music are used to help people relax. The light should be avoided too bright or too dark, and the music should be soft.

The third is the functional partition and facility configuration, the core functional area: according to the positioning of meditation room, yoga room, massage room, tea room, etc., to provide diversified healing experience. The meditation room should be quiet and private, the yoga room should be spacious and bright, and the massage room should be comfortable and warm. Auxiliary functional area: equipped with rest area, book bar, light food area, etc., to enhance user experience. The lounge area should be comfortable, the book bar can provide relaxing reading material, and the light food area can provide healthy eating. Detail design: Pay attention to details, such as aromatherapy, comfortable seats, soft blankets, etc., to enhance the healing effect. Lavender and sandalwood can be selected for aromatreatment, while seats and blankets should be ergonomic.

Fourth, professional services and curriculum Professional team: hire professional healers, yoga instructors, psychological counselors, etc., to provide high-quality services. The healer should be qualified, the coach should have extensive experience, and the psychologist should be professional and credible. Diversified courses: Meditation, yoga, aromatherapy, sound therapy and other courses are offered to meet different needs. Courses should be arranged flexibly to accommodate different groups of people. Personalized services: Provide customized services according to user needs, such as one-on-one consultation, private healing programs, etc. Customized services require in-depth understanding of user needs and provide targeted solutions.

療愈空間的打造需要從定位、設(shè)計(jì)、功能、服務(wù)等多方面綜合考慮，同時(shí)制定合理的盈利模式，才能實(shí)現(xiàn)可持續(xù)發(fā)展。通過(guò)精準(zhǔn)定位、營(yíng)造舒適氛圍、提供專(zhuān)業(yè)服務(wù)、拓展多元盈利渠道，療愈空間有望成為未來(lái)健康產(chǎn)業(yè)的重要組成部分。療愈空間的配套功能包括健康餐飲：提供輕食、養(yǎng)生茶飲等，幫助用戶調(diào)理身體。餐飲應(yīng)以健康為主，避免高糖高脂；零售區(qū)：銷(xiāo)售與療愈相關(guān)的產(chǎn)品，如香薰、精油、瑜伽服等。產(chǎn)品應(yīng)精選，確保品質(zhì)；社群活動(dòng)：定期舉辦沙龍、workshops 等活動(dòng)，增強(qiáng)用戶粘性。活動(dòng)內(nèi)容應(yīng)豐富多樣，吸引用戶參與；線上平臺(tái)：建立線上平臺(tái)，提供課程預(yù)約、健康咨詢等服務(wù)，方便用戶，平臺(tái)應(yīng)簡(jiǎn)潔易用，功能齊全。

The creation of healing space needs to be comprehensively considered from many aspects such as positioning, design, function and service, and at the same time formulate a reasonable profit model in order to achieve sustainable development. Through precise positioning, creating a comfortable atmosphere, providing professional services, and expanding multiple profit channels, the healing space is expected to become an important part of the future health industry. The supporting functions of the healing space include healthy catering: providing light food, health tea, etc., to help users regulate their bodies. Food should be healthy, avoid high sugar and fat; Retail area: Sales of healing related products such as aromatherapy, essential oils, yoga wear, etc. Products should be selected to ensure quality; Community activities: Holding regular salons, workshops and other activities to enhance user stickiness. Activities should be rich and diverse to attract users to participate; Online platform: Establish an online platform to provide course reservation, health consultation and other services for the convenience of users. The platform should be simple and easy to use with complete functions.

療愈空間的盈利模式可以是會(huì)員制：通過(guò)會(huì)員卡、年卡等方式，鎖定長(zhǎng)期客戶。會(huì)員制能提供穩(wěn)定收入，增強(qiáng)用戶粘性；課程收費(fèi)：通過(guò)單次課程或課程包收費(fèi)，獲取收益。課程收費(fèi)應(yīng)合理，提供多種選擇；產(chǎn)品銷(xiāo)售：通過(guò)銷(xiāo)售健康產(chǎn)品、療愈工具等，增加收入來(lái)源。產(chǎn)品應(yīng)精選，確保品質(zhì)；場(chǎng)地租賃：將空間出租給企業(yè)或個(gè)人，用于舉辦活動(dòng)或會(huì)議。場(chǎng)地租賃可提高空間利用率；合作共贏：與健康機(jī)構(gòu)、企業(yè)等合作，提供定制化服務(wù)，拓展市場(chǎng)。合作應(yīng)互利共贏，拓展用戶群體。

The profit model of healing space can be membership: lock long-term customers through membership cards, annual cards, etc. Membership can provide stable income and enhance user stickiness; Course fees: Earn money by charging for a single course or course package. Course fees should be reasonable and provide a variety of choices; Product sales: Increase revenue streams by selling health products, healing tools, etc. Products should be selected to ensure quality; Venue rental: Renting out space to businesses or individuals for events or meetings. Space rental can improve space utilization; Win-win cooperation: Cooperate with health institutions and enterprises to provide customized services and expand the market. Cooperation should be mutually beneficial and win-win to expand the user base.

一、重慶渝北 · 云住療愈空間

RESIDENTIAL DESIGN

云的啟示：生命不必頂天立地，要學(xué)會(huì)融入自然。 在中國(guó)西南被稱為“大地琴弦”的川東平行谷嶺中，縉云山脈作為其中一弦被嘉陵江攔腰而斷。鄰水依山，重慶柏林村便在這片綠蔭山谷之中。始建于明清時(shí)期的巴東民居“王家院子”，成為空間再生的根基。不僅是古老巴東風(fēng)情與現(xiàn)代設(shè)計(jì)理念完美邂逅的傳奇，更是心靈與自然和諧共鳴的邀約。踏入這片被時(shí)光精心雕琢的空間感受那份超越塵囂的寧?kù)o與純粹。夯土墻的質(zhì)感引領(lǐng)著人們進(jìn)入這個(gè)空間，原木、中古家具、綠色植物、燈具等元素一一展現(xiàn)，滿足了現(xiàn)代人對(duì)美學(xué)與自然融合的追求。“四間客房各具特色，我們希望住客能在自己喜歡的空間中，全方位地感受寧?kù)o的力量，從人文關(guān)懷和身體感知出發(fā)，用“五感生活”理念，將這座巴東風(fēng)格的老宅煥發(fā)了新生。

Cloud revelation: Life does not have to stand up to heaven, to learn to integrate into nature. In the parallel valleys and ridges of East Sichuan, known as the "earth string" in southwest China, the Jinyun Mountains are cut off by the Jialing River as one of the strings. Adjacent to the water and mountains, Chongqing Berlin Village is in this green valley. Built in the Ming and Qing dynasties, the Padong residential "Wang Jia Courtyard" has become the foundation of space regeneration. It is not only the legend of the perfect encounter between ancient Padang style and modern design concept, but also the invitation of harmonious resonance between heart and nature. Step into this space that has been carefully crafted by time and feel the tranquility and purity beyond the hustle and bustle. The texture of rammed earth wall leads people to enter this space, and the elements such as logs, ancient furniture, green plants, lamps and other elements are displayed one by one, meeting the pursuit of modern people for the integration of aesthetics and nature. "The four rooms have their own characteristics, we hope that guests can feel the power of tranquility in their favorite space, starting from humanistic care and physical perception, with the concept of" five senses of life ", this old Padang style house has a new life."

設(shè)計(jì)師在創(chuàng)作時(shí)，始終遵循“五感生活”的理念，致力于傳達(dá)美、自然和純粹。傳統(tǒng)與現(xiàn)代、本土與國(guó)際、舊與新這些看似對(duì)立的元素，實(shí)際上能夠和諧共存，共同編織出空間與人之間的新篇章。通過(guò)巧妙運(yùn)用色彩、植物和裝飾等元素，使“云住療愈民宿”煥發(fā)了新的生機(jī)，為賓客提供了一種沉浸式的整體環(huán)境體驗(yàn)。進(jìn)入民宿，夯土墻的質(zhì)感瞬間將人們帶入一個(gè)充滿歷史底蘊(yùn)的空間。原木、中古家具、綠色植物和燈具等元素一一呈現(xiàn)在眼前，滿足了現(xiàn)代人對(duì)美學(xué)與自然融合的追求。四間客房各具特色，從人文關(guān)懷和身體感知出發(fā)，配備了通風(fēng)系統(tǒng)、空調(diào)和地暖，讓賓客在四季變換中都能感受到舒適和溫馨。

When creating, the designer always follows the concept of "five senses of life" and is committed to conveying beauty, nature and purity. The seemingly opposite elements, traditional and modern, local and international, old and new, can actually coexist harmoniously, weaving together a new chapter between space and people. Through the clever use of elements such as colour, plants and decoration, Cloud Stay Healing Homestay is brought to life, providing guests with an immersive overall environmental experience. Entering the guest house, the texture of the rammed earth wall instantly brings people into a space full of historical heritage. Elements such as logs, ancient furniture, green plants and lamps are presented one by one, satisfying modern people's pursuit of the integration of aesthetics and nature. Each of the four guestrooms is designed for human care and physical awareness, equipped with ventilation system, air conditioning and underfloor heating, so that guests can feel comfortable and warm in the four seasons.

二、空間美學(xué)

RESIDENTIAL DESIGN

院子的公區(qū)一隅，還設(shè)有專(zhuān)門(mén)的茶室，供住客品茗磋談、靜坐養(yǎng)神。建筑內(nèi)外保留著其原有的痕跡和手法，家具和軟裝的選配獨(dú)特而中古，非常具有玩味和在地文化性，讓人印象深刻。一向擅長(zhǎng)運(yùn)用色彩調(diào)和的設(shè)計(jì)團(tuán)隊(duì)，在這個(gè)民宿的打造上，卻非常克制和內(nèi)斂，沒(méi)有過(guò)多的浮華修飾，卻把一景一物本身的格調(diào)和情懷表達(dá)得淋漓盡致，多種原色材質(zhì)相互搭配，刻畫(huà)出一幅幅臻美畫(huà)像，讓人流連至極。

In the public area of the courtyard, there is also a special teahouse for guests to drink tea, discuss and meditate. The building retains its original traces and techniques inside and outside, and the selection of furniture and soft clothing is unique and medieval, which is very playful and local culture, which is impressive. The design team, which has always been good at using color harmony, is very restrained and restrained in the creation of this homestaying, without too much flashy modification, but the style and feelings of a scene and a thing itself are expressed incisively and vividly, and a variety of primary color materials are matched with each other, depicting a beautiful portrait, which makes people stay extremely.

整座院子被分為不同功能區(qū)域，設(shè)有茶室、餐廳、咖啡、研學(xué)課堂等生活空間?！冈谱　构菜姆N類(lèi)型客房，黃煌為每個(gè)空間都打造了返璞歸真的生活療愈方式。除此之外，這里有定制的手工體驗(yàn)、農(nóng)事體驗(yàn)、戶外知識(shí)、自然科普等課程，從村莊文化開(kāi)始，豐富村莊觸感。無(wú)論是尋找片刻寧?kù)o，亦或暫離繁忙生活，將是一場(chǎng)自然、心靈與自我的對(duì)話之旅。

The whole courtyard is divided into different functional areas, with tea rooms, restaurants, coffee, research classes and other living Spaces. "Cloud Living" has four types of rooms, and Huang Huang has created a back-to-basics way of life healing for each space. In addition, there are customized manual experience, farming experience, outdoor knowledge, nature science and other courses, starting from the village culture, enrich the touch of the village. Whether you are looking for a moment of peace or a break from your busy life, it is a journey of dialogue between nature, mind and self.

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