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民宿酒店，作為傳統(tǒng)住宿業(yè)的創(chuàng)新形式，面對(duì)市場(chǎng)競(jìng)爭(zhēng)和消費(fèi)者需求的變化，需要不斷探索新的場(chǎng)景和業(yè)務(wù)模式以保持競(jìng)爭(zhēng)力。以下是從多個(gè)維度提出的可能的探索方向：一、場(chǎng)景創(chuàng)新：突破傳統(tǒng)住宿邊界，文旅融合場(chǎng)景的在地文化體驗(yàn)：與非遺傳承人和藝術(shù)家合作，設(shè)計(jì)手工藝體驗(yàn)和民俗節(jié)慶活動(dòng)，使民宿成為文化傳播的載體。二、主題化場(chǎng)景：打造細(xì)分主題民宿，吸引特定客群。在地美食工坊：提供本地食材烹飪課程或私廚定制，結(jié)合農(nóng)產(chǎn)品銷售形成閉環(huán)。戶外與自然場(chǎng)景露營(yíng)+民宿：在民宿周邊開辟露營(yíng)區(qū)，提供“拎包入住”式露營(yíng)裝備租賃及活動(dòng)策劃。生態(tài)研學(xué)：聯(lián)合自然教育機(jī)構(gòu)，設(shè)計(jì)親子自然探索課程。療愈經(jīng)濟(jì)：引入森林療愈、頌缽冥想、溫泉養(yǎng)生等健康場(chǎng)景。三、城市微度假場(chǎng)景的城市隱居空間：在鬧市區(qū)打造“第三空間”，提供短期工作休憩、城市微旅行套餐。社交化場(chǎng)景：設(shè)計(jì)共享廚房、屋頂酒吧、劇本殺主題房，吸引年輕群體。

As an innovative form of traditional accommodation industry, homestand hotels need to constantly explore new scenarios and business models to maintain competitiveness in the face of market competition and changes in consumer demand. The following are the possible directions of exploration from multiple dimensions: First, scene innovation: break through the boundaries of traditional accommodation, and integrate cultural and tourism scenes into local cultural experience: Cooperate with non-genetic heirs and artists to design handicraft experience and folk festival activities, so that homestay can become a carrier of cultural transmission. Second, themed scenes: Create subdivided theme homestays to attract specific customer groups. Local food workshop: Provide local ingredients cooking classes or customized chefs, combined with agricultural products sales to form a closed loop. Outdoor and nature Camping + Homestay: Open up camping areas around the homestay, provide "move-in" camping equipment rental and activity planning. Ecological research: Design parent-child nature exploration courses in conjunction with nature education institutions. Healing economy: The introduction of forest healing, singing bowl meditation, hot spring health and other health scenes. 3. Urban seclusion space for urban micro-vacation scenes: Create a "third space" in the downtown area, providing short-term work rest and urban micro-travel packages. Social scene: Design shared kitchens, rooftop bars, play-kill theme rooms to attract young groups.

四、業(yè)務(wù)模式創(chuàng)新：從單一住宿到復(fù)合生態(tài)，跨界聯(lián)名模式+品牌合作+IP場(chǎng)景化，與影視IP、動(dòng)漫IP合作設(shè)計(jì)沉浸式體驗(yàn)空間，吸引粉絲經(jīng)濟(jì)；非住宿收入拓展在地商品零售，開發(fā)民宿自有品牌，通過(guò)線上商城延伸銷售；內(nèi)容變現(xiàn)可以通過(guò)短視頻、直播分享民宿故事，吸引流量并帶貨。五、可持續(xù)發(fā)展模式：社區(qū)共建與當(dāng)?shù)卮迕窈献鏖_發(fā)體驗(yàn)項(xiàng)目，收益分成，實(shí)現(xiàn)利益共享；老舊建筑活化 改造歷史建筑、廢棄工廠為民宿，兼顧文化保護(hù)與商業(yè)價(jià)值。六、關(guān)鍵執(zhí)行要點(diǎn)：關(guān)注地方對(duì)民宿業(yè)態(tài)的監(jiān)管政策。通過(guò)場(chǎng)景重構(gòu)與模式創(chuàng)新，民宿酒店可逐步從“住宿產(chǎn)品”進(jìn)化為“生活方式入口”，在紅海市場(chǎng)中開辟差異化的生存空間。

Iv. Business model innovation: From single accommodation to composite ecology, cross-border co-branding mode + brand cooperation +IP scenario-oriented, cooperating with film and television IP and animation IP to design immersive experience space and attract fan economy; Non-accommodation income expands local commodity retail, develops private brand of homestay, and extends sales through online mall; Content realization can share hostel stories through short videos and live broadcasts to attract traffic and bring goods. V. Sustainable development mode: community co-construction and local villagers cooperate to develop experience projects, and share the profits to achieve benefit sharing; Revitalize old buildings and transform historic buildings and abandoned factories into homestays, taking into account cultural protection and commercial value. 6. Key implementation points: Pay attention to the local regulatory policies on the homestay business. Through scene reconstruction and model innovation, homestay hotels can gradually evolve from "accommodation products" to "lifestyle entrances", opening up differentiated living space in the Red Sea market.

一、花間堂 · 狀元?jiǎng)e院

RESIDENTIAL DESIGN

貴陽(yáng)青巖文凡花間堂·狀元?jiǎng)e院，源自華住集團(tuán)高端全服務(wù)度假酒店品牌「花間堂」?；ㄩg堂蘊(yùn)含了中國(guó)家文化品牌內(nèi)涵，對(duì)所在地文化肌理、歷史、人文、自然特色與在地旅游稟賦進(jìn)行傳繼與解構(gòu)，以打造美好的現(xiàn)代人間桃花源。酒店位于貴陽(yáng)市南郊的5A級(jí)景區(qū)青巖古鎮(zhèn)內(nèi)，與“琴鶴譜志，論語(yǔ)傳家”的貴州首位狀元：趙以炯的故居比鄰而居，故此得名。酒店以古代屯堡建筑藝術(shù)和中國(guó)四合院建筑為基礎(chǔ)，闡釋現(xiàn)代文化旅居體驗(yàn)的高端輕奢度假酒店。

Guiyang Qingyan Wenfan Huajian Hall · Champion Hospital, originated from Huazhu Group high-end full-service resort hotel brand "Huajian Hall". Huajian Hall contains the connotation of Chinese family culture brand, inheriting and deconstructing the local cultural texture, history, humanity, natural characteristics and local tourism endowment, in order to create a beautiful modern paradise. The hotel is located in Qingyan Ancient Town, a 5A scenic spot in the southern suburbs of Guiyang City. It is close to the former residence of Zhao Yijiong, the first champion of Guizhou who is known as "Qin and Crane, the Analects of Confucius". Based on ancient Tunpu architectural art and Chinese Siheyuan architecture, the hotel is a high-end light luxury resort that interprets modern cultural living experience.

酒店以明代屯堡建筑作為主體架構(gòu)，斑駁的石墻與青瓦飛檐再現(xiàn)了歷史的厚重感，而內(nèi)部卻呈現(xiàn)出江南園林的婉約之美。四合院式的布局中隱藏著“聽水園”的水景，每一步都能看到不同的景致，隨手一拍便是充滿國(guó)風(fēng)韻味的大片?？头糠植荚跂|、西、南、北四個(gè)院落里，連走廊上都懸掛著展現(xiàn)狀元文化的字畫。

The main structure of the hotel is the Ming Dynasty Tunpu architecture. The mottled stone walls and green tile eaves reproduce the historical heaviness, while the interior presents the graceful beauty of Jiangnan gardens. The Siheyuan style layout hides the water feature of "listening to water garden", each step can see different scenery, and a quick shot is full of Chinese charm. The rooms are distributed in four courtyards in the east, west, south and north, and even the hallways are hung with calligraphy and paintings showing the Zhuangyuan culture.

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