相較老款，新款卡羅拉顏值爆改，車長(zhǎng)增加75mm，軸距加長(zhǎng)50mm，軸距數(shù)據(jù)與豐田亞洲獅保持一致，12.9英寸大屏，蘋果和華為手機(jī)互聯(lián)等智能煥新，還標(biāo)配Toyota Pilot輔助駕駛系統(tǒng)，百公里油耗低至4.13L等等，產(chǎn)品力十足，猛料不斷，這回比亞迪秦L DM-i慌了沒(méi)，各位同行慌了沒(méi)？

?品牌戰(zhàn)略的壓艙石，行業(yè)格局的攪局者

從品牌和行業(yè)來(lái)看，對(duì)豐田來(lái)說(shuō)，卡羅拉從不是普通的家用車，而是全球超5000萬(wàn)用戶用腳投票的“金字招牌”，更是一汽豐田“油電共進(jìn)”戰(zhàn)略的核心落子。為啥這會(huì)兒推出這么一款誠(chéng)意滿滿的改款車？答案很明確：順應(yīng)中國(guó)市場(chǎng)的本土化需求，鞏固家轎市場(chǎng)話語(yǔ)權(quán)。

正如一汽豐田總經(jīng)理董修惠所言，這是豐田在智能化、電動(dòng)化領(lǐng)域技術(shù)布局的集中展示，更是對(duì)“由中國(guó)定義”研發(fā)理念的踐行——全新卡羅拉正是由中國(guó)首席工程師主導(dǎo)研發(fā)，從設(shè)計(jì)到配置都精準(zhǔn)踩中了中國(guó)家庭的核心訴求。

它的定位相當(dāng)清晰，就是為“穩(wěn)中求進(jìn)的生活質(zhì)享家”而來(lái)，這群人要品質(zhì)、要省油、要空間，更要性價(jià)比。、再看競(jìng)品對(duì)比，比亞迪秦L DM-i一直是10萬(wàn)級(jí)混動(dòng)家轎的熱門之選，滿油滿電續(xù)航超1200km的表現(xiàn)確實(shí)亮眼，但全新卡羅拉雙擎的優(yōu)勢(shì)更戳日常通勤痛點(diǎn)：百公里油耗低至4.13L，比秦L DM-i的饋電油耗更有優(yōu)勢(shì)，而且不用依賴充電樁，加油就能跑，對(duì)充電設(shè)施不完善的地區(qū)用戶來(lái)說(shuō)更實(shí)用。

更關(guān)鍵的是，9.9萬(wàn)的起售價(jià)直接拉低了合資混動(dòng)車型的準(zhǔn)入門檻，這波定價(jià)策略，大概率能讓卡羅拉的銷量再上一個(gè)臺(tái)階。

從行業(yè)層面看，這臺(tái)車的上市絕對(duì)是“鯰魚效應(yīng)”的升級(jí)版。如果全新卡羅拉能持續(xù)暢銷，首先可能會(huì)迫使比亞迪、榮威等品牌調(diào)整定價(jià)策略，尤其是在混動(dòng)車型的入門版本上拿出更多誠(chéng)意。

其次，會(huì)讓更多合資品牌加速推進(jìn)混動(dòng)技術(shù)的本土化落地，畢竟豐田用28年研發(fā)積累的智能電混雙擎技術(shù)，已經(jīng)通過(guò)這臺(tái)車展現(xiàn)了“省油+可靠”的市場(chǎng)號(hào)召力。未來(lái)，10萬(wàn)級(jí)混動(dòng)家轎市場(chǎng)可能會(huì)迎來(lái)技術(shù)內(nèi)卷，智能化配置和空間優(yōu)化會(huì)成為新的競(jìng)爭(zhēng)焦點(diǎn)，最終受益的還是消費(fèi)者。

?全面煥新的硬實(shí)力，每處升級(jí)都戳中需求

全新卡羅拉的升級(jí)不是小打小鬧，而是從內(nèi)到外的全面進(jìn)階，每一處改變都精準(zhǔn)解決了老款的痛點(diǎn)，實(shí)用性拉滿。

先看外觀和尺寸，這次采用了全球化“錘頭鯊”前臉設(shè)計(jì)，運(yùn)動(dòng)感直接拉滿，配上LED云光燈帶和貫穿式尾燈，高級(jí)感瞬間提升，說(shuō)是“小號(hào)凱美瑞”一點(diǎn)不夸張。

更重要的是尺寸升級(jí)，車長(zhǎng)增加75mm，軸距加長(zhǎng)50mm達(dá)到2750mm，和老款亞洲獅持平，這波操作直接讓它從緊湊級(jí)躋身A+級(jí)，后排腿部空間大幅提升，再加上470升的后備箱容積，輕松裝下6個(gè)20寸行李箱，家庭出行完全夠用。

動(dòng)力方面是它的核心優(yōu)勢(shì)，搭載的第五代智能電混雙擎系統(tǒng)，配備鎳鈷錳酸鋰蓄電池，匹配E-CVT變速箱，不僅百公里油耗低至4.13L，一箱油還能輕松續(xù)航超1000公里，有效告別續(xù)航焦慮。燃油版搭載2.0L自然吸氣四缸發(fā)動(dòng)機(jī)，匹配CVT變速箱。

對(duì)比老款卡羅拉，新款的動(dòng)力響應(yīng)更迅速，靜謐性也有明顯提升，這得益于豐田在混動(dòng)技術(shù)上的長(zhǎng)期積累，全球3000萬(wàn)輛電動(dòng)化車型的銷量不是白來(lái)的。同時(shí)提供的1.8L的混動(dòng)和2.0L汽油版本，也滿足了不同用戶的動(dòng)力需求。

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內(nèi)飾和智能化的升級(jí)更是讓人眼前一亮。摒棄了老款的冗余設(shè)計(jì)，采用“LIVING tech”生活科技理念，水平延展的儀表盤和方形孤島式中控臺(tái)，操作直觀又整潔。8.8英寸全液晶儀表+12.9英寸高清大屏的組合，搭載高通驍龍8155P芯片，流暢度直接拉滿，還支持Apple CarPlay、華為HiCar互聯(lián)和FOTA、SOTA升級(jí)，車機(jī)像手機(jī)一樣常用常新。

最值得夸贊的是，Toyota Pilot智能駕駛輔助系統(tǒng)全系標(biāo)配，包含LDA車道偏離警示、PDA預(yù)判式主動(dòng)輔助等功能，從高速巡航到低速泊車都能提供安全守護(hù)，這種“科技安全平權(quán)”的做法，在同級(jí)別車型中相當(dāng)少見(jiàn)。