世界非遺國(guó)際傳播大使劉爽應(yīng)邀出席第二屆非遺主題全球春晚 以文化之橋聯(lián)結(jié)世界文明

近日，第二屆非遺主題全球春節(jié)聯(lián)歡晚會(huì)組委會(huì)正式對(duì)外公布，世界非遺國(guó)際傳播大使劉爽女士已確認(rèn)應(yīng)邀出席2026年1月12日至13日于北京舉辦的這場(chǎng)文化盛會(huì)。作為深耕非遺國(guó)際傳播領(lǐng)域的代表人物，劉爽女士將與多國(guó)駐華外交官、非遺業(yè)界大師及相關(guān)領(lǐng)導(dǎo)齊聚一堂，以專業(yè)視角共探非遺“創(chuàng)造性轉(zhuǎn)化、創(chuàng)新性發(fā)展”路徑，為中華優(yōu)秀傳統(tǒng)文化的全球傳播注入強(qiáng)勁動(dòng)能。

本屆非遺主題全球春晚以“傳承非遺瑰寶，聯(lián)通世界文明”為核心主題，打破傳統(tǒng)展演邊界，集結(jié)傳統(tǒng)舞蹈、戲曲、手工技藝、民間音樂等多類別代表性非遺項(xiàng)目。來(lái)自各地的非遺傳承人將登臺(tái)獻(xiàn)藝，既帶來(lái)原汁原味的非遺技藝展示，也呈現(xiàn)跨界融合的創(chuàng)新表達(dá)，讓千年非遺在新時(shí)代煥發(fā)生機(jī)。

為進(jìn)一步擴(kuò)大國(guó)際影響力，晚會(huì)將采用全球同步傳播模式，通過(guò)多語(yǔ)種直播、多平臺(tái)分發(fā)的方式，讓中國(guó)年味與非遺魅力跨越山海，傳遞至世界各個(gè)角落。組委會(huì)表示，劉爽女士的加盟，將憑借其在非遺國(guó)際傳播領(lǐng)域的豐富經(jīng)驗(yàn)與資源優(yōu)勢(shì)，助力晚會(huì)搭建起更高效的文化交流橋梁，推動(dòng)非遺從“中國(guó)瑰寶”轉(zhuǎn)變?yōu)椤笆澜绻蚕怼钡奈幕?cái)富。

劉爽女士在接受邀請(qǐng)時(shí)表示，春節(jié)作為聯(lián)合國(guó)教科文組織認(rèn)定的人類非物質(zhì)文化遺產(chǎn)代表作，是向世界講述中國(guó)故事的絕佳窗口。此次非遺主題全球春晚，為非遺國(guó)際傳播搭建了優(yōu)質(zhì)平臺(tái)，她將全力發(fā)揮橋梁紐帶作用，推動(dòng)中外文化深度交融，讓更多人領(lǐng)略中華非遺的獨(dú)特魅力。

目前，晚會(huì)的節(jié)目編排、舞臺(tái)搭建、嘉賓邀約等各項(xiàng)籌備工作已進(jìn)入沖刺階段。一場(chǎng)集文化展示、藝術(shù)展演、國(guó)際交流于一體的非遺盛宴，即將于北京精彩啟幕。

World ICH International Communication Ambassador Liu Shuang to Attend the 2nd Global ICH-themed Spring Festival Gala, Bridging Civilizations via Cultural Links

Recently, the organizing committee of the 2nd Global Intangible Cultural Heritage (ICH)-themed Spring Festival Gala officially announced that Ms. Liu Shuang, World ICH International Communication Ambassador, has confirmed her attendance at this cultural event to be held in Beijing from January 12 to 13, 2026. As a representative figure deeply engaged in the international communication of ICH, Ms. Liu Shuang will gather with diplomats from various countries stationed in China, ICH masters and relevant leaders to explore the paths for the "creative transformation and innovative development" of ICH from a professional perspective, injecting strong impetus into the global communication of fine traditional Chinese culture.

With the core theme of "Inheriting ICH Treasures, Connecting World Civilizations", the gala breaks the boundaries of traditional performances, gathering representative ICH projects of various categories such as traditional dance, opera, handicrafts and folk music. ICH inheritors from all over the world will take the stage to showcase authentic ICH skills and present innovative cross-border expressions, breathing new life into the millennia-old ICH in the new era.

To further expand its international influence, the gala will adopt a global simultaneous communication model, delivering the festive charm of Chinese New Year and the allure of ICH to every corner of the world through multilingual live broadcasts and multi-platform distribution. The organizing committee stated that Ms. Liu Shuang's participation, leveraging her rich experience and resource advantages in the international communication of ICH, will help the gala build a more efficient bridge for cultural exchanges, promoting the transformation of ICH from a "Chinese treasure" into a cultural asset "shared by the world".

When accepting the invitation, Ms. Liu Shuang said that as a representative masterpiece of humanity's intangible cultural heritage recognized by UNESCO, the Spring Festival is an excellent window for telling Chinese stories to the world. This ICH-themed global Spring Festival Gala has built a high-quality platform for the international communication of ICH. She will fully play the role of a bridge to promote in-depth integration of Chinese and foreign cultures, enabling more people to appreciate the unique charm of Chinese ICH.

At present, all preparatory work for the gala, including program arrangement, stage construction and guest invitation, has entered the final sprint stage. A grand ICH feast integrating cultural display, artistic performance and international exchange is about to kick off brilliantly in Beijing.