1月21日，53%vol 500ml貴州茅臺(tái)酒（丙午馬年）經(jīng)典版印刷錯(cuò)誤的消息引發(fā)廣泛關(guān)注。

有網(wǎng)友指出，馬年茅臺(tái)外包裝所印制的星宿圖中，“昴宿（mǎo xiù）”的 “昴” 字存在印刷錯(cuò)誤，被寫成了形近字 “昂”。

A printing mistake on the packaging of Kweichow Moutai's Year of the Horse zodiac liquor has drawn widespread attention since Jan 21.

Netizens pointed out that the first character for the star constellation

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當(dāng)日晚間，“小茅i茅臺(tái)”微信公眾號(hào)發(fā)文表示，經(jīng)第一時(shí)間查證，發(fā)現(xiàn)確實(shí)少了一“丿”，由“昴”變成了“昂”，公司已在第一時(shí)間聯(lián)系供應(yīng)鏈加班加點(diǎn)修改，并提醒已經(jīng)提到貨的消費(fèi)者，如有意調(diào)換，可就近前往當(dāng)?shù)孛┡_(tái)自營(yíng)店進(jìn)行更換。同時(shí)，茅臺(tái)還提出設(shè)計(jì)一個(gè)模具，由消費(fèi)者自己把這一“丿”補(bǔ)上去，如果可行，將第一時(shí)間通知。

In response, Moutai's official WeChat account issued a statement on Wednesday evening, confirming the omission of a stroke in the character. The company explained it had immediately contacted its supply chain to arrange corrections and advised consumers who had already purchased the product to visit nearby Moutai stores for a replacement if desired. Additionally, Moutai is exploring the possibility of providing a tool for customers to manually add the missing stroke themselves and will notify the public if the plan proceeds.

1月6日上午9時(shí)，貴州茅臺(tái)2026年丙午馬年生肖酒正式開售。本次馬茅包含經(jīng)典版、珍享版與禮盒裝三款規(guī)格，官方零售價(jià)分別為1899元/瓶、2499元/瓶、3789元/盒。

The 2026 Year of the Horse zodiac series, launched on Jan 6, includes three variants: the classic edition, a premium edition, and a gift set, priced at 1,899 yuan, 2,499 yuan, and 3,789 yuan, respectively.

據(jù)了解，古人按東南西北四個(gè)方位，將二十八星宿對(duì)應(yīng)為四種神獸，即四象（青龍、朱雀、白虎、玄武），每象下轄7個(gè)星宿。其中，西方白虎轄奎、婁、胃、昴、畢、觜、參七宿。此次出現(xiàn)印刷錯(cuò)誤的，正是西方白虎七宿中的“昴”字被誤印為“昂”。

In traditional Chinese astronomy, the 28 lunar mansions are grouped into four symbols, each corresponding to a celestial animal. The misprinted character belongs to the White Tiger constellation group, which governs seven stars in the western sky.

盡管茅臺(tái)方面迅速響應(yīng)并推出補(bǔ)救措施，但有市場(chǎng)觀點(diǎn)認(rèn)為，此類“錯(cuò)版”生肖酒可能反而具備收藏潛力。

Despite Moutai's swift corrective actions, some market observers suggest that such "misprinted" editions could gain collectible value over time.

白酒專家肖竹青以郵票收藏市場(chǎng)為例，中國(guó)郵票也曾出現(xiàn)過錯(cuò)版情況，這些錯(cuò)版郵票隨后在市場(chǎng)上獲得了顯著的升值。此次出現(xiàn)錯(cuò)版的馬年生肖茅臺(tái)酒，也可能因稀缺性與不可復(fù)制的特點(diǎn)，在未來(lái)?yè)碛幸欢ǖ纳悼臻g與收藏價(jià)值。

來(lái)源：齊魯晚報(bào) 小茅i茅臺(tái)

跟著China Daily

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