2026年3月16日，SJTU-SMU DBA 2020級凌衛(wèi)國同學(xué)在交大安泰迎來了他論文的答辯時刻。SJTU導(dǎo)師萬國華教授，SMU導(dǎo)師LIM Yun Fong教授及Ye Hengqing教授，一起參加并見證了凌衛(wèi)國同學(xué)的畢業(yè)答辯。

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論文題目

Enterprise Digital Transformation: An Analysis of Value Creation from an Operational Perspective

《企業(yè)數(shù)字化轉(zhuǎn)型：運營視角的價值創(chuàng)造分析》

凌衛(wèi)國

SJTU-SMU DBA 2020級

上海交大智邦科技有限公司 董事長

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作者簡介

于2005年獲南京大學(xué)工商管理碩士（MBA）學(xué)位，并于2020年加入上海交通大學(xué)-新加坡管理大學(xué)管理學(xué)國際博士（DBA）項目?，F(xiàn)任上海交大智邦科技有限公司董事長，并獲評上海市產(chǎn)業(yè)領(lǐng)軍人才。近十年來，專注于柔性制造系統(tǒng)在企業(yè)數(shù)字化轉(zhuǎn)型中的技術(shù)開發(fā)與應(yīng)用，主持開發(fā)的高端汽車動力裝備的全數(shù)字化生產(chǎn)線項目榮獲“中國機械工業(yè)技術(shù)發(fā)明獎一等獎”?；诠ぷ鲗嵺`與大量案例研究，在博士學(xué)習(xí)期間聚焦于不同制造模式下數(shù)字化轉(zhuǎn)型所創(chuàng)造的有形價值與無形價值，深入探索數(shù)字化轉(zhuǎn)型的價值創(chuàng)造模式與長期價值治理，為企業(yè)發(fā)展提供有效的學(xué)術(shù)理論指導(dǎo)。

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論文摘要

數(shù)字化轉(zhuǎn)型已成為制造業(yè)突破增長瓶頸、重塑核心競爭力的關(guān)鍵路徑。然而，眾多企業(yè)陷入“轉(zhuǎn)型悖論”——認(rèn)知共識與轉(zhuǎn)型成效之間出現(xiàn)顯著脫節(jié)，其核心癥結(jié)在于傳統(tǒng)投資評價方法難以有效衡量數(shù)字化創(chuàng)造的多維價值。

本研究從運營管理視角出發(fā)，聚焦不同制造情境下數(shù)字化價值創(chuàng)造的機理與評價方法。研究構(gòu)建了由價值識別、價值創(chuàng)造、價值衡量與價值治理構(gòu)成的四維價值框架，并開發(fā)了增強型數(shù)字化投資回報模型。通過針對離散制造（EDS-2項目）與流程制造（MB項目）的對比案例實證研究，得出以下核心發(fā)現(xiàn)：1）數(shù)字化價值實現(xiàn)存在顯著的“情境異質(zhì)性”，離散制造的價值創(chuàng)造高度依賴無形戰(zhàn)略收益與協(xié)同價值，而流程制造則表現(xiàn)為有形財務(wù)收益主導(dǎo)；2）數(shù)字化生產(chǎn)線的透明可追溯能力能夠產(chǎn)生“產(chǎn)能信任溢價”，突破傳統(tǒng)的“按硬件資產(chǎn)分配訂單”的物理約束，在不增加重資產(chǎn)投入的情況下獲取超額訂單紅利；3）數(shù)字化轉(zhuǎn)型初期必然伴隨負(fù)面成本外溢，但經(jīng)歷3至5年的動態(tài)回收期后，能夠?qū)崿F(xiàn)10%-19%的穩(wěn)健年化復(fù)合回報，驗證了“長期主義”的戰(zhàn)略價值；4）基于多維數(shù)據(jù)的價值治理是實現(xiàn)轉(zhuǎn)型價值持續(xù)釋放的閉環(huán)保障，能夠?qū)⑦\營過程中的“痛點”轉(zhuǎn)化為未來利潤增長點。

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導(dǎo)師信息

LIM Yun Fong

Committee Chair

（ yflim@smu.edu.sg）

Full-time Faculty

Professor of Operations Management，Lee Kong Chian School of Business，SMU

萬國華

Co-Supervisor

(ghwan@sjtu.edu.cn)

Full-time Faculty

Professor of Management Science, Antai College of Economics and Management, SJTU

Ye Hengqing

Committee Member(s)

（hq.ye@polyu.edu.hk）

Professor，Department of Logistics & Maritime Studies, HKPU

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Abstract

Digital transformation has become a critical pathway for the manufacturing industry to overcome growth bottlenecks and reshape core competitiveness. However, a large number of enterprises are trapped in the "transformation paradox", characterized by a disconnect between cognitive consensus and tangible outcomes. The core issue lies in the traditional investment evaluation methods how to effectively measure the multi-dimensional value created by digitalization.

From the perspective of operations management, this study focuses on the mechanisms and evaluation methods of digital value creation in different manufacturing contexts. A four-dimensional value framework is proposed, comprised of Value Identification, Value Creation, Value Measure, and Value Governance, and an Enhanced Digital Investment Return Model is developed. Through empirical study on comparative cases of discrete manufacturing (the EDS-2 project) and process manufacturing (the MB project), the key findings are concluded: 1) The realization of digital value exhibits significant "contextual heterogeneity"; value creation in discrete manufacturing is highly dependent on intangible strategic gains and synergy value, whereas in process manufacturing, it is dominated by tangible financial gains; 2) The transparent traceability capabilities of digital production lines can generate a "capacity trust premium", breaking free from the traditional physical constraint of "allocating orders based on hardware assets" and securing excess order dividends without increasing heavy asset investment; 3) The initial stage of digital transformation is inevitably accompanied by negative cost spillovers; however, after navigating a 3-to-5-year dynamic payback period, a robust annualized compound return of 10%-19% can be achieved, validating the strategic value of "long-termism"; and 4) Value governance based on multi-dimensional data serves as a closed-loop mechanism to ensure the sustained release of transformation value, enabling the conversion of operational "pain points" into future profit increments.

掃碼申請

上海交通大學(xué)-新加坡管理大學(xué)

管理學(xué)國際博士2026年招生

入學(xué)時間：2026年滾動入學(xué)

高老師 021-52301008

張老師 021-52301020

鐘老師 0755-86706692轉(zhuǎn)3333

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SJTU – SMU DBA

項目簡介

SJTU – SMU DBA項目是上海交通大學(xué)安泰經(jīng)濟與管理學(xué)院與新加坡管理大學(xué)李光前商學(xué)院聯(lián)合舉辦的一個管理學(xué)國際博士項目，結(jié)合了中西方頂尖學(xué)術(shù)力量，立足中國、放眼全球、旨在培養(yǎng)集應(yīng)用、管理、研究大成于一體的企業(yè)家和管理者。本項目充滿了創(chuàng)新與挑戰(zhàn)精神，在課程設(shè)置上側(cè)重研究理論與方法的傳授，在應(yīng)用研究上追求商業(yè)實踐與學(xué)術(shù)的結(jié)合。學(xué)員從不同的視角來探索全球商業(yè)社會，在系統(tǒng)學(xué)習(xí)和論文答辯后，獲得新加坡管理大學(xué)工商管理博士學(xué)位。

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