近日，“優(yōu)思益”被央視曝光“品牌故事是編的、國際大獎(jiǎng)是買的、專家網(wǎng)紅是雇的”。如此“包裝”出來的產(chǎn)品卻在各大平臺(tái)上成為“爆款”。營銷公司編造“保健”神話、平臺(tái)靠流量獲利，多位明星、主播曾帶貨相關(guān)產(chǎn)品。

Chinese authorities have launched a multi-agency investigation into the "YouthIt" brand following a state media exposé which alleges the supplement brand fabricated branding, purchased awards and utilized misleading marketing practices.

節(jié)目播出后，廣東市場(chǎng)監(jiān)管、海關(guān)、公安三部門聯(lián)合行動(dòng)，對(duì)“優(yōu)思益”等所謂“進(jìn)口”保健品代理運(yùn)營公司（廣州雅拉源健康產(chǎn)業(yè)有限公司）展開調(diào)查，發(fā)現(xiàn)該涉事企業(yè)的平臺(tái)店鋪涉嫌發(fā)布違法廣告等情況，現(xiàn)已對(duì)其違法行為立案調(diào)查。

4月1日，浙江杭州濱江區(qū)市場(chǎng)監(jiān)管部門對(duì)杭州索象營銷策劃有限公司開展了現(xiàn)場(chǎng)調(diào)查。當(dāng)?shù)厥袌?chǎng)監(jiān)管部門對(duì)杭州索象與廣州雅拉源之間業(yè)務(wù)關(guān)系等資料進(jìn)行調(diào)查取證。

Regulators in Guangdong, together with customs and police, are investigating Guangzhou Yarayuan Health Industry Co Ltd, the company responsible for the product's distribution, over suspected illegal advertising. In Hangzhou, Zhejiang province, local market regulators have also inspected Sosign, examining its business links with the Guangzhou-based firm.

同日，針對(duì)媒體報(bào)道的跨境電商進(jìn)口“優(yōu)思益”保健品涉嫌原產(chǎn)地造假、虛假宣傳等問題，國務(wù)院食安辦、市場(chǎng)監(jiān)管總局、海關(guān)總署高度重視，立即組織涉事地市場(chǎng)監(jiān)管部門和海關(guān)開展調(diào)查核實(shí)，嚴(yán)查違法違規(guī)行為，切實(shí)維護(hù)市場(chǎng)秩序，保護(hù)消費(fèi)者合法權(quán)益。

National authorities, including the State Administration for Market Regulation and the General Administration of Customs, have launched coordinated checks focusing on alleged false claims about product origin and cross-border e-commerce practices.

多位明星發(fā)布致歉聲明

4月1日，演員李若彤發(fā)布致歉聲明，表示作為曾經(jīng)推薦過這個(gè)產(chǎn)品的買手，“感到深深的震驚、憤怒和自責(zé)”。李若彤在該聲明中稱：“在選品試用期間我沒有進(jìn)行更深入的背景調(diào)查和核實(shí)。尤其是忽視了對(duì)產(chǎn)品產(chǎn)地真實(shí)性的嚴(yán)格把關(guān)。這是我的嚴(yán)重失職，辜負(fù)了大家對(duì)我的信任。”

李若彤表示，即刻啟動(dòng)“先行售后機(jī)制”：凡是在李若彤直播間和櫥窗購買的“優(yōu)思益”產(chǎn)品，無論日期，無論是否開封，請(qǐng)聯(lián)系我們，訂單將于當(dāng)天立刻全額退款。

Several celebrities who had promoted the product issued apologies and announced refund measures. Actress Carman Lee said she felt "shocked, angry and deeply remorseful", admitting she had failed to conduct sufficient background checks, particularly regarding the authenticity of the product's origin. She pledged full refunds for purchases made through her livestream channels.

4月1日，演員明道發(fā)布關(guān)于優(yōu)思益品牌事件的公告說明，表示自己與團(tuán)隊(duì)已關(guān)注到關(guān)于“YouthIt優(yōu)思益”的相關(guān)報(bào)道，“首先對(duì)支持我信任我而購買該品牌的消費(fèi)者鄭重道歉，我們會(huì)第一時(shí)間負(fù)責(zé)和解決。”

明道承諾，凡通過明道直播間/櫥窗渠道購買“YouthIt優(yōu)思益”品牌產(chǎn)品的消費(fèi)者，均可自本公告發(fā)布之日起30個(gè)工作日內(nèi)聯(lián)系直播間小助理，將以“先行賠付”的形式向相關(guān)消費(fèi)者予以退款處理。

Actor Ming Dao also apologized, saying his team would take responsibility and offering refunds within 30 working days to affected consumers.

同日，章小蕙通過其公司賬號(hào)“玫瑰是玫瑰”發(fā)布正式聲明致歉。聲明表示，自1日早上“YouthIt優(yōu)思益”品牌事件曝光后，首先鄭重向大家致歉，辜負(fù)了大家信任，對(duì)此我們深感愧疚。玫瑰的消費(fèi)者可自該公告發(fā)布起15個(gè)工作日內(nèi)聯(lián)系購買平臺(tái)的官方客服，玫瑰都將以“先行賠付”的形式于訂單核實(shí)后的7個(gè)工作日內(nèi)，針對(duì)所有通過玫瑰全渠道下單的用戶給出退款處理。

Influencer Theresa Cheung issued a similar statement, promising refunds for verified orders placed through her platforms.

專家：所謂“進(jìn)口”保健品涉嫌虛假宣傳

平臺(tái)方須承擔(dān)內(nèi)容與商品審核主體責(zé)任

針對(duì)“優(yōu)思益”相關(guān)問題，中國政法大學(xué)副教授、中國消費(fèi)者協(xié)會(huì)專家委員會(huì)專家朱巍在接受采訪時(shí)說，按照國家規(guī)定，如果是保健品，才可以宣傳有一些保健功能。保健品絕對(duì)不是自己說的，需要相關(guān)資質(zhì)進(jìn)行注冊(cè)和認(rèn)證，發(fā)相關(guān)的保健標(biāo)識(shí)，就是我們俗稱的藍(lán)帽子標(biāo)識(shí)。

如果沒有藍(lán)帽子標(biāo)識(shí)，是絕對(duì)不可以按照保健食品或按照保健品的方式來宣傳，這個(gè)案子中實(shí)際上它是嚴(yán)重違反廣告法及相關(guān)法律規(guī)定的。它根本就不是一個(gè)保健品，是一個(gè)典型的虛假宣傳行為。

Legal experts said the case reflects serious violations of advertising laws. Zhu Wei, associate professor at China University of Political Science and Law, noted that only certified health supplements bearing the official mark can legally claim health benefits, describing the incident as a typical case of false advertising.

專家建議，有關(guān)監(jiān)管部門須進(jìn)一步升級(jí)監(jiān)管手段，而平臺(tái)方必須承擔(dān)起內(nèi)容與商品審核的主體責(zé)任，從源頭切斷營銷亂象的傳播鏈條。

朱巍表示，審核如果較真來審，這種“李逵”和“李鬼”的事件，是一下子就可以戳穿的，整個(gè)過程中脫離了審核環(huán)節(jié)。到底誰來審？按照電子商務(wù)法等，互聯(lián)網(wǎng)平臺(tái)即電子商務(wù)平臺(tái)，在這個(gè)時(shí)候要承擔(dān)一定的審核責(zé)任。

Zhu added that e-commerce platforms must strengthen oversight of product listings and promotional content.

來源：中國新聞網(wǎng)

跟著China Daily

精讀英語新聞

“無痛”學(xué)英語，每天20分鐘就夠！