IPP評(píng)論是國(guó)家高端智庫(kù)華南理工大學(xué)公共政策研究院（IPP）官方微信平臺(tái)。

導(dǎo)語(yǔ)：技術(shù)引發(fā)的主體性焦慮并非始于人工智能時(shí)代。然而，與工業(yè)機(jī)器、大眾傳媒和互聯(lián)網(wǎng)等技術(shù)相比，AI正逼近語(yǔ)言、創(chuàng)造與判斷等更接近“人之為人”的領(lǐng)域——正因如此，文化才成為理解其影響與治理路徑的重要坐標(biāo)。而隨著AI應(yīng)用不斷深入社會(huì)肌理，圍繞文化多樣性、數(shù)字鴻溝、創(chuàng)作者權(quán)益與知識(shí)產(chǎn)權(quán)的討論，也正成為全球關(guān)注的焦點(diǎn)。

在華南理工大學(xué)榮譽(yù)教授、聯(lián)合國(guó)教科文組織原副總干事、原戰(zhàn)略規(guī)劃助理總干事漢斯·道維勒（Hans d’Orville）看來(lái)，人工智能固然是推動(dòng)可持續(xù)發(fā)展的強(qiáng)大工具，但文化才是為其指引方向的“羅盤(pán)”?？沙掷m(xù)發(fā)展所需要的，不只是技術(shù)進(jìn)步，更是植根于文化土壤的創(chuàng)新。只有將AI系統(tǒng)與文化價(jià)值、文化遺產(chǎn)、傳統(tǒng)、創(chuàng)造力、倫理原則、環(huán)境優(yōu)先事項(xiàng)以及地方性知識(shí)體系相對(duì)接并加以融合，才能推動(dòng)形成包容、有韌性、符合倫理的解決方案，真正賦能可持續(xù)發(fā)展。

*文章整理自漢斯·道維勒教授在由聯(lián)合國(guó)教科文組織國(guó)際創(chuàng)意與可持續(xù)發(fā)展中心、聯(lián)合國(guó)教科文組織東亞地區(qū)辦事處聯(lián)合主辦的第五屆“創(chuàng)意2030國(guó)際論壇”上的發(fā)言。

漢斯·道維勒（Hans d’Orville）

聯(lián)合國(guó)教科文組織原副總干事、原戰(zhàn)略規(guī)劃助理總干事；華南理工大學(xué)（SCUT）榮譽(yù)教授；聯(lián)合國(guó)教科文組織國(guó)際創(chuàng)意與可持續(xù)發(fā)展中心（ICCSD，北京）咨詢委員會(huì)主席

Former UNESCO Deputy Director-General and former UNESCO Assistant Director-General for Strategic Planning; Honorary Professor, South China University of Technology (SCUT), Guangzhou; Chairman, Advisory Committee, International Center for Creativity and Sustainable Development (ICCSD) under the auspices of UNESCO, Beijing

AI and Culture:

Empowering Sustainable Development

人工智能與文化：賦能可持續(xù)發(fā)展

漢斯·道維勒教授在第五屆“創(chuàng)意2030國(guó)際論壇”上主持主旨演講及主題演講環(huán)節(jié)。圖源：主辦方

人工智能的不斷推進(jìn)與廣泛應(yīng)用，迫使我們直面這個(gè)時(shí)代一些最為深刻的議題：它將對(duì)文化、可持續(xù)發(fā)展乃至我們宜居的星球帶來(lái)怎樣的影響？正如聯(lián)合國(guó)秘書(shū)長(zhǎng)安東尼奧·古特雷斯（António Guterres）所說(shuō)：“技術(shù)必須服務(wù)于人，而不是反過(guò)來(lái)?！?/p>

The progressive use of Artificial intelligence (AI) compels us to confront some of the most profound questions of our time. What are the implications for culture, sustainable development and the preservation of a livable planet? As UN Secretary-General Antonio Guterres has said “Technology must be at the service of people. Not the other way around.”

如今，AI正在挑戰(zhàn)我們對(duì)于“何以為人”的理解。

AI challenges our understanding what it means to be human.

具體而言，AI對(duì)文化和創(chuàng)意領(lǐng)域蘊(yùn)含著變革性潛力，包括擴(kuò)大人們獲取文化遺產(chǎn)和創(chuàng)意內(nèi)容的機(jī)會(huì)，以及支持多語(yǔ)種發(fā)展和數(shù)字創(chuàng)新。但與此同時(shí)，人工智能也引發(fā)了一些有關(guān)文化多樣性、分配報(bào)酬的公平性、知識(shí)產(chǎn)權(quán)和公平獲取等方面的重要關(guān)切。

Specifically, AI holds a transformative potential for the cultural and creative sectors – from expanding access to heritage and creative content to supporting multilingualism and digital innovation. At the same time, it raises critical concerns regarding cultural diversity, fair remuneration, intellectual property and equitable access.

平衡上述潛力與關(guān)切，需要認(rèn)識(shí)到，文化本身就是發(fā)展的驅(qū)動(dòng)力。而AI與文化相結(jié)合，能夠在推動(dòng)可持續(xù)發(fā)展，尤其是推動(dòng)聯(lián)合國(guó)17項(xiàng)可持續(xù)發(fā)展目標(biāo)（SDGs）方面發(fā)揮變革性的作用。這17項(xiàng)目標(biāo)遵循“不讓任何一個(gè)人掉隊(duì)”的原則，致力于讓全體人民為我們共同居住的星球建設(shè)一個(gè)更美好的未來(lái)。

Culture is an enabler and driver of development in its entirety. Together AI and culture can play a transformative role in advancing sustainable development and in particular the 17 UN Sustainable Development Goals (SDGs), which strive to build a better future for all people and the planet, guided by the principle of leaving no one behind.

AI固然是一種強(qiáng)有力的工具，但文化才是為其指引方向的“羅盤(pán)”。可持續(xù)發(fā)展所需要的，不只是技術(shù)進(jìn)步，更是植根于文化土壤的創(chuàng)新。

While AI is a powerful tool - culture is the compass that guides its direction. Sustainable development requires more than technological advancement - it demands culturally grounded innovation.

聯(lián)合國(guó)體系已明確指出，人工智能具有推動(dòng)全部17項(xiàng)可持續(xù)發(fā)展目標(biāo)進(jìn)展的潛力，是促進(jìn)可持續(xù)發(fā)展的重要數(shù)字技術(shù)之一。圖源：unesco

然而，僅靠技術(shù)創(chuàng)新本身，并不能確保實(shí)現(xiàn)公平、包容且持久的進(jìn)步。將AI系統(tǒng)與文化價(jià)值、文化遺產(chǎn)、傳統(tǒng)、創(chuàng)造力、倫理原則、環(huán)境優(yōu)先事項(xiàng)以及地方性知識(shí)體系相對(duì)接并加以融合，將有助于建設(shè)面向未來(lái)的社會(huì)。這將催生出不僅高效，而且包容、有韌性、符合倫理的解決方案。在這一過(guò)程中，AI也將能夠激發(fā)人類創(chuàng)造力，并支持多元、多語(yǔ)種的文化內(nèi)容發(fā)展，其中也包括數(shù)字文化遺產(chǎn)。

However, technological innovation alone cannot ensure equitable, inclusive, and lasting progress. Aligning and integrating AI systems with cultural values, heritage, traditions, creativity, ethical principles, environmental priorities and local knowledge systems strengthens the creation of future-ready societies. It will engender solutions that are not only efficient, but inclusive, resilient and ethical. In the process, AI will be able to foster human creativity and support diverse and multilingual cultural content, including digital cultural heritage.

在第五屆“創(chuàng)意2030國(guó)際論壇”期間，漢斯·道維勒教授與現(xiàn)場(chǎng)展出的機(jī)器人進(jìn)行互動(dòng)。圖源：主辦方

現(xiàn)下，塑造我們生活的政治、文化、教育、經(jīng)濟(jì)與精神層面的社會(huì)建制（spiritual institutions），正持續(xù)被一種非對(duì)話的、建立在算法與大數(shù)據(jù)之上的技術(shù)體系所重塑。這一轉(zhuǎn)變正在改寫(xiě)我們與知識(shí)、權(quán)威以及彼此建立聯(lián)系的方式，也存在將人類價(jià)值引向技術(shù)官僚式框架的風(fēng)險(xiǎn)。

The political, cultural, educational, economical, spiritual institutions that shape our lives are continuously being redrawn by technological systems not built on dialogue but on algorithms and big data. This shift alters how we relate to knowledge, authority and to one another. It risks drifting toward a technocratic framing of human values.

另一方面，融入文化視角的人工智能治理，能夠加快推進(jìn)環(huán)境可持續(xù)、社會(huì)公平與經(jīng)濟(jì)韌性。但要在保障文化多樣性和知識(shí)產(chǎn)權(quán)的前提下，使文化在社會(huì)各層面的人工智能政策制定與系統(tǒng)開(kāi)發(fā)中得到真正體現(xiàn)，就必須承認(rèn)并保護(hù)藝術(shù)家和創(chuàng)作者的權(quán)益。

Culturally informed AI governance can accelerate environmental sustainability, social equity, and economic resilience. While safeguarding cultural diversity and intellectual property rights, the meaningful reflection of culture in AI policies and system development at all societal levels requires also recognition and protection of artists and creators.

約一萬(wàn)名作家近日聯(lián)合出版了一本名為《別偷這本書(shū)》（Don't Steal This Book）的特殊著作，以抗議人工智能公司未經(jīng)許可使用其作品進(jìn)行模型訓(xùn)練。圖源：衛(wèi)報(bào)

要讓AI真正賦能可持續(xù)的未來(lái)與發(fā)展，它就必須具備透明、公平、無(wú)偏見(jiàn)、包容且廣泛可及等特征。圍繞AI與文化所采取的有效路徑，應(yīng)通過(guò)教育、研究和創(chuàng)新增強(qiáng)人的主體性，并保障人人參與文化生活這一基本人權(quán)。由聯(lián)合國(guó)教科文組織等國(guó)際機(jī)構(gòu)制定的倫理框架，有助于確保AI發(fā)展與人權(quán)和可持續(xù)性原則相一致，并推動(dòng)數(shù)字文化遺產(chǎn)的保護(hù)。

For AI to truly empower sustainable futures and development, it must be transparent, fair, unbiased inclusive and broadly accessible. Effective approaches to AI and culture should empower human agency through education, research, and innovation. They shall protect the human right for all to take part in cultural life.

Ethical frameworks developed by international organizations, like UNESCO, can help ensure that AI aligns with human rights and sustainability principles and promotes digital heritage protection.

在2021年《聯(lián)合國(guó)教科文組織人工智能倫理問(wèn)題建議書(shū)》的基礎(chǔ)上，我們還應(yīng)制定專門的政策路徑，確保AI發(fā)展尊重文化與語(yǔ)言多樣性，推動(dòng)合乎倫理、以人為本的治理，并保障文化從業(yè)者的權(quán)利與生計(jì)。多方利益相關(guān)者合作與包容性參與，將是塑造AI系統(tǒng)的關(guān)鍵，而這樣的AI系統(tǒng)既能夠擴(kuò)大文化可及性，也能夠保護(hù)并傳播文化遺產(chǎn)。

Building on the 2021 UNESCO Recommendation on the Ethics of AI, dedicated policy pathways shall ensure that AI development respects cultural and linguistic diversity, promote ethical and human-centered governance and safeguard the rights and livelihoods of cultural professionals. Multi-stakeholder cooperation and inclusive participation will be key in shaping AI systems which can broaden access to culture and safeguard and disseminate cultural heritage.

《聯(lián)合國(guó)教科文組織人工智能倫理問(wèn)題建議書(shū)》提出了11個(gè)重點(diǎn)政策行動(dòng)領(lǐng)域，為成員國(guó)推動(dòng)負(fù)責(zé)任的人工智能發(fā)展提供了系統(tǒng)框架。圖源：UN

需要認(rèn)識(shí)到，AI與文化對(duì)不同可持續(xù)發(fā)展目標(biāo)的影響存在差異。

Yet, AI and culture have different impact on, and consequences for, sustainable development.

AI可以直接助力實(shí)現(xiàn)聯(lián)合國(guó)可持續(xù)發(fā)展目標(biāo)中的若干具體目標(biāo)，尤其是在環(huán)境可持續(xù)性方面。植根于文化語(yǔ)境的AI系統(tǒng)，能夠整合原住民知識(shí)和傳統(tǒng)生態(tài)知識(shí)，從而改進(jìn)氣候適應(yīng)戰(zhàn)略、生物多樣性保護(hù)、智慧農(nóng)業(yè)推廣以及土地和水資源的可持續(xù)管理。

AI can contribute directly to several goals within the SDGs, especially regarding environmental sustainability. Culturally grounded AI systems can integrate indigenous and traditional ecological knowledge to improve climate adaptation strategies, biodiversity conservation, the promotion of smart agriculture and sustainable land and water management.

我們也可以將AI對(duì)社會(huì)可持續(xù)性的影響一并來(lái)看待，例如其在醫(yī)療健康、教育以及技能發(fā)展等方面所發(fā)揮的作用。在經(jīng)濟(jì)可持續(xù)性領(lǐng)域，AI則有助于優(yōu)化供應(yīng)鏈管理，或提升數(shù)字創(chuàng)業(yè)與貿(mào)易的生產(chǎn)效率。

We also can lump together the impact of AI on social sustainability, like healthcare or education and skills development. In the field of economic sustainability AI can help to enhance supply chain management or drive productivity for digital entrepreneurship and trade.

在不同采用情景下，各個(gè)行業(yè)中人工智能帶來(lái)的全要素生產(chǎn)率提升存在一定差異。總體來(lái)看服務(wù)業(yè)和知識(shí)密集型行業(yè)獲益更大。圖源：OECD

但是，AI對(duì)文化的影響并非保持中立。它正在各個(gè)層面、各個(gè)領(lǐng)域重塑文化。AI對(duì)文化的影響，既可能具有變革性，也可能帶來(lái)沖擊性，這取決于它如何被治理、如何被采用，同時(shí)也受到治理方式、倫理原則、包容性以及社會(huì)選擇等因素的影響。

AI is not culturally neutral. It is reshaping culture at all levels and in all fields. The cultural impact of AI can be both transformative and disruptive, depending on how it is governed and adopted. Its impact on culture depends on governance, ethics, inclusivity, and societal choices.

若缺乏文化層面的融入，AI就有可能加劇偏見(jiàn)與不平等，削弱地方身份認(rèn)同，擴(kuò)大數(shù)字鴻溝，或侵蝕傳統(tǒng)知識(shí)體系。換句話說(shuō)，將AI與文化聯(lián)系起來(lái)的戰(zhàn)略意義，最終并不由技術(shù)本身決定，而是取決于人類如何引導(dǎo)和規(guī)制它。

Without cultural integration, AI risks reinforcing bias and inequality, undermining local identities, widening the digital divide or eroding traditional knowledge systems. The strategic importance of linking AI and culture will not be determined by technology alone - but by how humanity guides and regulates it.

反過(guò)來(lái)，文化也在塑造社區(qū)如何接納并適應(yīng)人工智能等新技術(shù)。它影響著人們的行為、價(jià)值觀、身份認(rèn)同以及社會(huì)凝聚力。文化能夠激發(fā)可持續(xù)的生活方式、創(chuàng)造性創(chuàng)新、合乎倫理的技術(shù)應(yīng)用，以及對(duì)本土知識(shí)體系的保護(hù)。文化遺產(chǎn)、地方傳統(tǒng)和本土藝術(shù)表達(dá)，則能夠確保AI解決方案既為社會(huì)所接受，也切合地方實(shí)際。

Culture on the other hand shapes how communities adopt and adapt technology. It influences behavior, values, identity, and social cohesion. Culture can inspire sustainable lifestyles, creative innovation, ethical technology use, and preservation of indigenous knowledge systems. Cultural heritage, local traditions, and artistic expressions ensure that AI solutions are socially accepted and locally relevant.

需要指出的是，AI并不是對(duì)人類創(chuàng)造力的替代，而是一種能夠強(qiáng)化這種創(chuàng)造力及其相關(guān)軟實(shí)力的工具。與其將AI視為威脅，不如將其看作一個(gè)深入探索人類創(chuàng)造力深層潛能的機(jī)會(huì)。通過(guò)與AI協(xié)作，人類能夠拓展可能性的邊界，并發(fā)現(xiàn)突破既有框架的全新表達(dá)形式。

AI is not a replacement for human creativity but rather a tool to enhance it and its associated soft power. Instead of seeing AI as a threat, one should recognize it as an opportunity to explore the depths of human creativity. By collaborating with AI, one can push the boundaries of what is possible and discover new forms of human expression outside the box.

AI也確有潛力成為一種創(chuàng)造性的協(xié)作者，使人們得以探索原本可能不會(huì)進(jìn)入我們視野的理念與構(gòu)想。AI可以為藝術(shù)家提供多方面支持，從生成草圖到提供配色方案，皆可勝任。與此同時(shí)，音樂(lè)人也可以利用AI譜寫(xiě)旋律，甚至創(chuàng)作整首歌曲。在寫(xiě)作領(lǐng)域，AI工具正越來(lái)越受到作者歡迎，因?yàn)檫@類工具能夠幫助激發(fā)靈感、擬定提綱，甚至依據(jù)寫(xiě)作者的風(fēng)格提出整段文字建議。設(shè)計(jì)是另一個(gè)正被AI深刻改變的領(lǐng)域。借助AI，平面設(shè)計(jì)師能夠更高效地創(chuàng)作Logo、網(wǎng)站和營(yíng)銷材料。如今，設(shè)計(jì)師不再受限于自身已有的知識(shí)邊界，而能夠探索更廣闊的可能性。

Indeed, AI has the potential to act as a creative collaborator, allowing individuals to explore concepts that may not have otherwise been considered. AI can help artists with everything from generating sketches to providing color palettes. For their part, musicians can use AI to compose melodies and even entire songs. In the realm of writing, AI tools are becoming increasingly popular among authors, as such tools can help generate ideas, draft outlines, and even suggest entire paragraphs based on a writer’s style.Design is another field being revolutionized by AI. Graphic designers can create logos, websites, and marketing materials more efficiently with the help of AI. Instead of being limited by their own knowledge, designers can explore a wider range of possibilities.

圖表顯示創(chuàng)意行業(yè)不同職業(yè)與人工智能的潛在互補(bǔ)性存在明顯差異，其中部分崗位在高暴露的同時(shí)也具有較高互補(bǔ)性，說(shuō)明AI更可能重塑而非簡(jiǎn)單替代其工作內(nèi)容。

盡管AI可以為文化專業(yè)人士提供輔助，真正持續(xù)推動(dòng)創(chuàng)造力向前發(fā)展的，仍將是他們的情感、經(jīng)驗(yàn)與獨(dú)特視角。人類直覺(jué)與AI能力的融合，能夠催生創(chuàng)新，豐富個(gè)人生活、社區(qū)發(fā)展、國(guó)家進(jìn)步乃至整個(gè)世界。AI不會(huì)終結(jié)創(chuàng)造力，而是會(huì)重新定義創(chuàng)造力。它能夠打開(kāi)通往新思想與新可能的大門，從而激發(fā)人類靈感，拓展創(chuàng)造之旅。

However, while AI may assist culture professionals, it is their emotions, experiences, and unique perspectives that will continue to drive creativity forward. A fusion of human intuition and AI capabilities can lead to innovations, enriching lives, communities, nations and the world. AI will not end creativity; it will redefine it. AI can open the door to new ideas and possibilities that can inspire humans and enhance creative journeys.

就文化身份認(rèn)同而言，AI系統(tǒng)受制于反映社會(huì)模式的大規(guī)模數(shù)據(jù)集。這帶來(lái)了多重風(fēng)險(xiǎn)：算法偏見(jiàn)可能固化刻板印象，某些文化可能在系統(tǒng)中代表性不足，特定文化規(guī)范也可能被嵌入技術(shù)設(shè)計(jì)之中。因此，必須推進(jìn)具有文化包容性的AI設(shè)計(jì)，以防止歧視，并確保全球范圍內(nèi)的公平與代表性。

As regards cultural identity, AI systems are influenced by large datasets that reflect societal patterns. This creates the risk of algorithmic biases reinforcing stereotypes, the underrepresentation of certain cultures, and embedding cultural norms in technology design. Culturally inclusive AI design is necessary to prevent discrimination and ensure equitable representation across the globe.

AI與文化在諸多議題上相互交織。文化多樣性與生物多樣性之間的相互關(guān)聯(lián)，為增強(qiáng)韌性、推進(jìn)適應(yīng)性和減緩風(fēng)險(xiǎn)提供了重要資源。AI在有形和無(wú)形文化遺產(chǎn)保護(hù)方面發(fā)揮著重要作用。它既可以幫助實(shí)現(xiàn)歷史文物、手稿和檔案的數(shù)字化與修復(fù)，也可用于古跡的三維重建。借助AI驅(qū)動(dòng)的翻譯工具，我們還能夠通過(guò)打破語(yǔ)言障礙來(lái)促進(jìn)跨文化交流。

AI and culture intersect on various issues. The interconnectedness between cultural and biological diversity provides resources for resilience, adaptation, and mitigation. AI plays an important role in preserving tangible and intangible cultural heritage. AI can help digitize and restore historical artifacts, manuscripts and archives as well as 3D reconstruction of damaged monuments. Language preservation through AI-powered translation tools can increase cross-cultural communication by breaking language barriers.

然而，在AI數(shù)據(jù)中，全球強(qiáng)勢(shì)語(yǔ)言往往占據(jù)過(guò)高比重，少數(shù)語(yǔ)言則面臨被數(shù)字邊緣化的風(fēng)險(xiǎn)。若管理不當(dāng)，AI非但不能促進(jìn)語(yǔ)言多樣性，反而可能加速語(yǔ)言同質(zhì)化。

However major languages are overrepresented in AI data. Minority languages risk digital marginalization. If not carefully managed, AI could accelerate linguistic homogenization rather than diversity.

AI正在改變文化產(chǎn)品的生產(chǎn)與傳播方式。音樂(lè)、電影、文學(xué)、時(shí)尚和設(shè)計(jì)等創(chuàng)意產(chǎn)業(yè)及文化表達(dá)，都可以借助AI在智能化生產(chǎn)、可持續(xù)材料和虛擬體驗(yàn)等方面拓展出新的創(chuàng)造形式。如今，作家和電影創(chuàng)作者正越來(lái)越多地使用AI工具進(jìn)行草擬、編輯和視覺(jué)特效制作；設(shè)計(jì)師也將AI應(yīng)用于更可持續(xù)、更高效的生產(chǎn)流程之中。這些新發(fā)展正在挑戰(zhàn)傳統(tǒng)關(guān)于作者身份和原創(chuàng)性的觀念，并提出一個(gè)關(guān)鍵問(wèn)題：由AI生成的作品應(yīng)歸誰(shuí)所有？

AI changes how cultural goods are produced and distributed. Creative industries and expressions, such as music, film, literature, fashion and design can benefit from AI expanding into new forms of creativity through smart production, sustainable materials and virtual experiences. Writers and filmmakers are increasingly using AI tools for drafting, editing, and visual effects. Designers apply AI for sustainable and efficient production processes. These new developments challenge traditional ideas of authorship and originality and pose the question who owns AI-generated work.

此外，AI驅(qū)動(dòng)的社交媒體算法，也在內(nèi)容關(guān)注引導(dǎo)、社會(huì)觀念形成和流行文化塑造等層面影響社會(huì)行為與文化規(guī)范。流媒體平臺(tái)利用AI推薦機(jī)制塑造審美偏好，虛擬網(wǎng)紅也正在全球及各國(guó)不斷涌現(xiàn)。與此同時(shí)，也不能忽視自動(dòng)化對(duì)創(chuàng)意領(lǐng)域就業(yè)帶來(lái)的影響。它既可能創(chuàng)造新的經(jīng)濟(jì)機(jī)會(huì)，也可能引發(fā)勞動(dòng)力市場(chǎng)擾動(dòng)。

Besides, AI-driven social media algorithms influence social behavior and cultural norms in terms of attention to content, opinion formation and popular culture. Streaming platforms use AI recommendations to shape taste. Virtual influencers and digital performers are emerging globally and at national levels. Also, one should not ignore that automation affects jobs in creative sectors This may generate new economic opportunities but also cause labor market disruption.

AI的應(yīng)用仍需克服若干挑戰(zhàn)，例如發(fā)達(dá)國(guó)家與發(fā)展中國(guó)家之間的數(shù)字鴻溝、AI數(shù)據(jù)集中的文化偏見(jiàn)、文化同質(zhì)化風(fēng)險(xiǎn)、數(shù)據(jù)隱私問(wèn)題，以及如何遏制AI系統(tǒng)過(guò)度消耗能源和水資源等。若治理得當(dāng)，AI可以支持文化多樣性，擴(kuò)大文化內(nèi)容的獲取渠道，保護(hù)瀕危傳統(tǒng)，并促進(jìn)跨文化對(duì)話。若與可持續(xù)發(fā)展目標(biāo)（SDGs）相銜接，AI還能夠強(qiáng)化包容且可持續(xù)的文化生態(tài)系統(tǒng)。以文化敏感性為導(dǎo)向設(shè)計(jì)的AI工具，能夠提升不同語(yǔ)言群體和社會(huì)群體的可及性，減少算法偏見(jiàn)，并增強(qiáng)公眾對(duì)數(shù)字治理的信任。

But the use of AI needs to overcome several challenges, such as the digital divide between developed and developing nations, cultural bias in AI datasets, the risk of cultural homogenization, data privacy concerns and containment of excessive energy and water consumption by AI systems. When responsibly governed, AI can support cultural diversity, increase access to cultural content, preserve endangered traditions and foster intercultural dialogue. Aligned with theSDGs, AI can strengthen inclusive and sustainable cultural ecosystems. AI tools designed with cultural sensitivity increase accessibility across linguistic and social groups, reduce algorithmic bias and strengthen trust in digital governance.

讓我們將目光轉(zhuǎn)向中國(guó)，考察中國(guó)在以AI與文化賦能可持續(xù)發(fā)展方面的實(shí)踐經(jīng)驗(yàn)。根據(jù)中國(guó)國(guó)務(wù)院《新一代人工智能發(fā)展規(guī)劃》，中國(guó)已將AI定位為國(guó)家發(fā)展的核心驅(qū)動(dòng)力。與此同時(shí)，文化振興與生態(tài)文明建設(shè)也是國(guó)家戰(zhàn)略中的兩大支柱。

Let us turn to China and its experience with AI and culture empowering sustainable development. China has positioned AI as a core driver of national development under theState Council of the People's Republic of China’s New Generation AI Development Plan. At the same time, cultural revitalization and ecological civilization are central pillars of the national strategy.

有專家提出，要推動(dòng)人工智能貫穿“保護(hù)—展示—傳播—?jiǎng)?chuàng)新”全鏈條賦能文化建設(shè)。圖源：新華社

AI與文化的融合，為中國(guó)提供了一項(xiàng)戰(zhàn)略性機(jī)遇，使其能夠在與可持續(xù)發(fā)展目標(biāo)相契合的框架下，依托高質(zhì)量、綠色、包容的AI基礎(chǔ)設(shè)施，推進(jìn)可持續(xù)現(xiàn)代化。

The convergence of AI and culture presents a strategic opportunity for the country to advance sustainable modernization through high-quality, green, and inclusive AI infrastructure in alignment with theSDGs.

AI驅(qū)動(dòng)的環(huán)境監(jiān)測(cè)和智能電網(wǎng)，有望加快減碳進(jìn)程并提升空氣質(zhì)量治理水平；政策層面可以為低碳數(shù)據(jù)中心、節(jié)能型算法設(shè)計(jì)提供激勵(lì)，也可以支持以可再生能源供電的算力設(shè)施及其他類型的綠色AI創(chuàng)新。進(jìn)一步將傳統(tǒng)生態(tài)知識(shí)納入其中，還能夠增強(qiáng)氣候韌性戰(zhàn)略的有效性。

AI-driven environmental monitoring and smart grids could accelerate carbon emission reduction and air quality management. Incentives could be offered for low-carbon data centers, energy-efficient algorithm design. Support could also be provided for renewable energy-powered computing facilities and other types of green AI innovation. Integrating traditional ecological knowledge can furthermore improve climate resilience strategies.

中國(guó)及其他國(guó)家的許多城市，都擁有若干聞名于世界的文化遺產(chǎn)。這為率先探索AI驅(qū)動(dòng)的文物保護(hù)提供了發(fā)展機(jī)遇，例如推動(dòng)以AI為基礎(chǔ)的研發(fā)與博物館、文化遺產(chǎn)機(jī)構(gòu)及創(chuàng)意產(chǎn)業(yè)相結(jié)合，并開(kāi)發(fā)智能化文化遺產(chǎn)管理系統(tǒng)。

Many cities in China and other countriesare home to several world-renowned cultural heritage sites. This provides opportunities to pioneer AI-driven conservation and protection models, such as integrating AI-based R&D with museums, heritage institutions, and creative industries and the development of smart heritage management systems.

通過(guò)將技術(shù)進(jìn)步與文化活力、生態(tài)責(zé)任相協(xié)調(diào)，這些城市能夠成為AI賦能可持續(xù)發(fā)展的全球范本。它們甚至還可以推動(dòng)建立有關(guān)AI與文化可持續(xù)性的全球?qū)υ捚脚_(tái)，從而加強(qiáng)與世界各國(guó)、各城市之間的合作與知識(shí)共享，無(wú)論對(duì)方來(lái)自全球南方還是全球北方。

By aligning technological advancement with cultural vitality and ecological responsibility, these cities can serve as global models for AI-enabled sustainable development. They could even lead to the creation of global dialogue forums on AI and cultural sustainability, thereby intensifying collaboration and knowledge-sharing with countries and cities worldwide, both from the Global South and the Global North.

這將有助于推動(dòng)全球AI標(biāo)準(zhǔn)與治理框架的協(xié)調(diào)統(tǒng)一，進(jìn)而更好整合傳統(tǒng)知識(shí)、保護(hù)文化遺產(chǎn)、減少碎片化，并控制AI系統(tǒng)的環(huán)境足跡。與此同時(shí)，人文學(xué)科與技術(shù)領(lǐng)域之間的跨學(xué)科協(xié)作，以及國(guó)際合作，也可能是推動(dòng)AI與文化共同啟發(fā)可持續(xù)發(fā)展的關(guān)鍵。

This may contribute to a harmonization of global AI standards and governance frameworks, helping to integrate traditional knowledge, protect cultural heritage, reduce fragmentation and contain the environmental footprint of AI systems. interdisciplinary collaboration between humanities and technologies as well as international cooperation may be critical to drive AI- and culture-inspired sustainable development.

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