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茶文化作為中國傳統(tǒng)文化的重要組成部分，近年來與旅游產(chǎn)業(yè)的融合不斷深化，茶旅融合成為文旅產(chǎn)業(yè)發(fā)展的新趨勢。產(chǎn)業(yè)融合深化：茶旅融合將從簡單的觀光游覽向深度體驗(yàn)轉(zhuǎn)變，形成集茶葉種植、加工、銷售、文化體驗(yàn)、休閑度假為一體的產(chǎn)業(yè)鏈。產(chǎn)品體驗(yàn)升級：茶旅產(chǎn)品將更加注重文化內(nèi)涵和體驗(yàn)感，開發(fā)茶藝表演、茶文化研學(xué)、茶主題民宿等多元化產(chǎn)品。科技賦能發(fā)展：利用VR、AR等技術(shù)，打造沉浸式茶文化體驗(yàn)場景，提升游客參與度和體驗(yàn)感。品牌化運(yùn)營：打造具有地域特色的茶旅品牌，提升市場競爭力。綠色發(fā)展：注重生態(tài)茶園建設(shè)，發(fā)展綠色茶旅，實(shí)現(xiàn)可持續(xù)發(fā)展。

As an important part of Chinese traditional culture, the integration of tea culture and tourism industry has deepened in recent years, and the integration of tea tourism has become a new trend in the development of cultural tourism industry. Deepening of industrial integration: The integration of tea tourism will change from simple sightseeing to in-depth experience, forming an industrial chain integrating tea planting, processing, sales, cultural experience and leisure vacation. Upgrade of product experience: Tea travel products will pay more attention to cultural connotation and sense of experience, and develop diversified products such as tea art performance, tea culture research, and tea-themed homestays. Technology enabling development: VR, AR and other technologies are used to create immersive tea culture experience scenes to enhance tourists' participation and sense of experience. Brand operation: Create a tea travel brand with regional characteristics to enhance market competitiveness. Green development: Pay attention to the construction of ecological tea gardens, develop green tea tourism, and achieve sustainable development.

規(guī)劃設(shè)計(jì)：主題定位：明確茶旅融合項(xiàng)目的主題定位，如茶文化體驗(yàn)、茶鄉(xiāng)休閑度假等。功能分區(qū)：合理規(guī)劃功能分區(qū)，包括茶葉種植區(qū)、加工體驗(yàn)區(qū)、文化展示區(qū)、休閑娛樂區(qū)等。游線設(shè)計(jì)：設(shè)計(jì)合理的游覽線路，串聯(lián)各功能分區(qū)，提升游客體驗(yàn)感。

空間設(shè)計(jì)：建筑風(fēng)格：建筑風(fēng)格應(yīng)與當(dāng)?shù)匚幕妥匀画h(huán)境相協(xié)調(diào)，體現(xiàn)茶文化特色。景觀設(shè)計(jì)：注重景觀設(shè)計(jì)，打造優(yōu)美的茶園景觀和休閑空間。室內(nèi)設(shè)計(jì)：室內(nèi)設(shè)計(jì)應(yīng)體現(xiàn)茶文化元素，營造舒適溫馨的氛圍。

設(shè)計(jì)風(fēng)格：中式風(fēng)格：采用傳統(tǒng)中式建筑風(fēng)格和裝飾元素，體現(xiàn)茶文化的古典韻味。現(xiàn)代風(fēng)格：采用現(xiàn)代簡約的設(shè)計(jì)風(fēng)格，打造時(shí)尚舒適的茶旅空間。混搭風(fēng)格：將中式風(fēng)格與現(xiàn)代風(fēng)格相結(jié)合，打造獨(dú)具特色的茶旅空間。

材料選擇：環(huán)保材料：選擇環(huán)保、可持續(xù)的建筑材料，體現(xiàn)綠色發(fā)展理念。本土材料：優(yōu)先選用本土材料，降低成本，體現(xiàn)地域特色。特色材料：使用竹子、木材等具有茶文化特色的材料，提升空間質(zhì)感。

產(chǎn)品開發(fā)：茶葉產(chǎn)品：開發(fā)具有地域特色的茶葉產(chǎn)品，提升附加值。茶文化產(chǎn)品：開發(fā)茶具、茶服、茶點(diǎn)等茶文化產(chǎn)品，豐富產(chǎn)品體系。體驗(yàn)項(xiàng)目：開發(fā)茶藝表演、茶文化研學(xué)、茶主題民宿等體驗(yàn)項(xiàng)目，提升游客參與度。

營銷推廣：品牌打造：打造具有地域特色的茶旅品牌，提升市場知名度。線上線下結(jié)合：利用互聯(lián)網(wǎng)平臺進(jìn)行宣傳推廣，擴(kuò)大項(xiàng)目影響力。事件營銷：舉辦茶文化節(jié)、茶藝大賽等活動，吸引游客關(guān)注。

運(yùn)營管理：專業(yè)團(tuán)隊(duì)：組建專業(yè)運(yùn)營團(tuán)隊(duì)，提升服務(wù)質(zhì)量和管理水平。標(biāo)準(zhǔn)化管理：建立標(biāo)準(zhǔn)化管理體系，確保項(xiàng)目運(yùn)營規(guī)范有序。持續(xù)創(chuàng)新：不斷開發(fā)新產(chǎn)品、新項(xiàng)目，保持項(xiàng)目活力。

Planning and design: Theme positioning: Clarify the theme positioning of the tea tourism integration project, such as tea culture experience, tea village leisure vacation, etc. Functional zoning: Reasonable planning of functional zoning, including tea planting area, processing experience area, cultural display area, leisure and entertainment area, etc. Tour route design: Design reasonable tour routes, series each function zone, enhance the sense of tourist experience.

Architectural style: The architectural style should be in harmony with the local culture and natural environment, reflecting the characteristics of tea culture. Landscape design: Focus on landscape design to create beautiful tea garden landscape and leisure space. Interior design: The interior design should reflect the elements of tea culture and create a comfortable and warm atmosphere.

Design style: Chinese style: The use of traditional Chinese architectural style and decorative elements, reflecting the classical charm of tea culture. Modern style: Adopt modern and simple design style to create a fashionable and comfortable tea travel space. Mix and match style: Combine Chinese style with modern style to create a unique tea travel space.

Material selection: Environmentally friendly materials: Choose environmentally friendly and sustainable building materials to reflect the concept of green development. Local materials: local materials are preferred to reduce costs and reflect regional characteristics. Characteristic materials: Bamboo, wood and other materials with tea culture characteristics are used to enhance the texture of the space.

Product development: Tea products: Develop tea products with regional characteristics to enhance added value. Tea culture products: Develop tea sets, tea clothing, tea snacks and other tea culture products to enrich the product system. Experience projects: Develop tea art performance, tea culture research, tea themed homestays and other experience projects to enhance tourists' participation.

Marketing promotion: Brand building: Create a tea travel brand with regional characteristics to enhance market awareness. Combination of online and offline: use the Internet platform to promote and expand the influence of the project. Event marketing: Hold tea culture festival, tea art competition and other activities to attract tourists' attention.

Operation Management: Professional team: Establish a professional operation team to improve service quality and management level. Standardized management: Establish a standardized management system to ensure that the project operation is standardized and orderly. Continuous innovation: constantly develop new products, new projects, maintain project vitality.

一、四川雅安 · 草言殳舍

RESIDENTIAL DESIGN

草言殳舍之名，源于“蔎”字拆解，而“蔎”與“舍”諧音，意指茶葉。草言殳舍自2023年3月初開業(yè)以來，在短短的十一個(gè)月內(nèi)，便吸引了眾多目光。從時(shí)尚雜志《男人裝》和戀綜節(jié)目的取景拍攝，到蘋果CEO庫克雅安之行的參觀地，草言殳舍的知名度與日俱增。主理人對此深表感激，她形容草言殳舍如同一個(gè)充滿能量的磁場，吸引著無數(shù)住客前來體驗(yàn)。這里遠(yuǎn)離了城市的喧囂與鋼筋水泥的束縛，觸動了人們內(nèi)心深處的柔軟。住客們?yōu)椴菅造嶙⑷肓藷o數(shù)故事與生命力，使得這個(gè)民宿不僅是一個(gè)棲息之地，更是一個(gè)充滿情感與故事的世界。

Grass man Shu's name, derived from "here" character dismantle, and "she" homophonic, meaning tea. Since it opened in early March 2023, Kusanshu Shu has attracted a lot of attention in just 11 months. From the scene shooting of the fashion magazine "Man Dress" and the Love Comprehensive program, to the visit place of Apple CEO Cook on his tour to Ya 'an, Grass Yanshu's popularity is growing day by day. The hostess expressed her gratitude for this. She described the Montverde House as a magnetic field full of energy, attracting countless guests to experience it. It is far away from the hustle and bustle of the city and the bondage of steel and cement, touching the softness of people's hearts. The guests imbued countless stories and vitality into Kusanshu Shu, making the Shu Shu Shu not only a habitat, but also a world full of emotions and stories.

榮獲第八屆黑松露獎精品民宿出行民宿1星民宿。民宿占地面積八千平米，總投資額超過三千萬，總共十二棟建筑，其中獨(dú)棟客房十間，大型公共建筑兩棟，4個(gè)獨(dú)立湯池，夏天每幢房間都有獨(dú)立小型游泳池，滿足大人和小孩使用，整個(gè)名宿區(qū)域分為三層，建筑布局錯(cuò)落有致，草言殳色是整個(gè)雅安乃至四川為數(shù)不多的精品民宿，周邊茶山環(huán)繞，每幢民宿都有一個(gè)大的玻璃景觀面，一窗一景都是精心設(shè)計(jì)，在房間里面可以看到峨眉山的姊妹山老峨山和煙霧朦朧的自然奇觀。建筑外觀設(shè)計(jì)由設(shè)計(jì)過成都太古里的知名設(shè)計(jì)師陳帥團(tuán)隊(duì)定制打造，室內(nèi)設(shè)計(jì)由長期服務(wù)于萬華麓湖設(shè)計(jì)的格式效應(yīng)設(shè)計(jì)公司設(shè)計(jì)，建筑和室內(nèi)燈光由服務(wù)于成都博舍酒店的專業(yè)燈光設(shè)計(jì)團(tuán)隊(duì)定制打造。

Won the 8th Black Truffle Award Boutique Homestay Travel Homestay 1 Star Homestay. The hostel covers an area of 8,000 square meters, with a total investment of more than 30 million yuan. There are 12 buildings in total, including 10 single-family guest rooms, two large public buildings, and 4 independent soup pools. In summer, each room has an independent small swimming pool to meet the needs of adults and children. Cao Yanshu is one of the few boutique guest houses in Ya 'an and even Sichuan Province. Surrounded by tea mountains, each guest house has a large glass landscape surface, and each window and view are carefully designed. In the room, you can see Lao Eshan, the sister mountain of Emei Mountain, and the natural wonder of haze.

在雅安名山的萬畝茶園之中，有一座獨(dú)棟獨(dú)院的避世秘境。它被梯田茶山環(huán)繞，呈現(xiàn)出具象化的山間田園棲居生活。這座依山而建的獨(dú)棟院落建筑，木屋高低錯(cuò)落，既保留著川西民居的古樸韻味，又融入了現(xiàn)代設(shè)計(jì)的自然美學(xué)。十間客房以山為背景，三兩組合劃分為數(shù)個(gè)小院。窗前院景直面萬畝茶園與山巒云海，每一間房都擁有獨(dú)特的賞景視野，讓人舉目遠(yuǎn)眺時(shí)無不感到心曠神怡。房間全屋采用榫卯的傳統(tǒng)結(jié)構(gòu)和桃木建造，古樸沉穩(wěn)且不失設(shè)計(jì)感。房間里根據(jù)時(shí)節(jié)配置湯池泳池，無論哪個(gè)季節(jié)前來都十分適宜。

Among the ten thousand mu of tea gardens in the famous mountains of Ya 'an, there is a secret refuge of a single house and courtyard. It is surrounded by terraced tea hills, presenting a figurative pastoral life in the mountains. This single courtyard building built near the mountain, the wooden houses are scattered high and low, which not only retains the ancient charm of western Sichuan folk houses, but also integrates the natural aesthetics of modern design. The ten rooms are divided into small courtyards with the mountain as the background. The courtyard view of the window faces the tea garden of 10,000 mu and the mountains and clouds, and each room has a unique view of the scenery, which makes people feel relaxed and happy when they look forward. The whole house is built with traditional mortise and tenon structure and peach wood, which is simple and calm and does not lose the sense of design. The room is equipped with a soup pool pool according to the season, which is very suitable for coming in any season.

二、空間美學(xué)

RESIDENTIAL DESIGN

公區(qū)客房各自獨(dú)立，設(shè)有一個(gè)直面青山翠綠的書吧，以及咖啡與餐吧，門外便是廣袤的草坪。民宿對寵物友好，狗狗可在山間自由奔跑。此外，還有一座供人觀山的茶室，可欣賞無盡的山景和四季變換。來此度假，只需放松心情，享受自由自在的時(shí)光。

The communal rooms are self-contained, with a book bar facing the green mountains, as well as a coffee and dining bar, and a vast lawn outside the door. The accommodation is pet friendly and dogs can run freely in the mountains. There is also a mountain view tea room with endless mountain views and the changing seasons. On holiday, just relax and enjoy the free time.

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