Please scroll down for the English version- Driving China's Grassroots Basketball Revolution | UNNC Alumna shortlisted in the UK Alumni Awards 2026.

12月6日晚，“2026英國杰出校友大獎”中國區(qū)頒獎典禮如期舉行，寧波諾丁漢大學(xué)校友、中國籃球賽事品牌路人王賽事總監(jiān)金苑欣榮獲“文化、創(chuàng)意與體育獎”提名。該獎項由英國大使館文化教育處（英國文化協(xié)會）設(shè)立，旨在表彰世界各地留英校友作為商業(yè)人才、企業(yè)家和社會領(lǐng)袖在各自領(lǐng)域內(nèi)取得的卓越成就。

從寧諾女籃隊員到全國知名籃球賽事主理人，這位土生土長的寧波姑娘始終以拼搏的姿態(tài)不斷突破邊界，探尋著體育和人生的無限可能。目前，路人王青少年籃球賽已成為國內(nèi)極具影響力的青少年草根籃球平臺，全年舉辦超過600場比賽，吸引逾5萬名選手參與，全網(wǎng)粉絲突破300萬。

01.

在校園，籃球少女追尋內(nèi)心“火種”

2012年，金苑欣進(jìn)入寧波諾丁漢大學(xué)攻讀金融財務(wù)與管理專業(yè)，并入選學(xué)校女子籃球隊。自此，她開啟了一段始于校園的籃球篇章：從四次征戰(zhàn)諾丁漢大學(xué)三校運動會，到赴英交換期間代表諾丁漢女籃二隊參加英國高校聯(lián)賽——這一系列貫穿本科、跨越國界的籃球之旅在錘煉意志力與團(tuán)隊精神的同時，更悄然在她內(nèi)心埋下了一顆“火種”。

“其中，在英國的參賽經(jīng)歷給我留下了深刻印象?！苯鹪沸阑貞浀?，“我感受到了專業(yè)、包容的體育文化氛圍，并看到了如何通過精心籌備的賽事活動和積極向上的社區(qū)運營真正賦能運動員發(fā)展。因此，我立志將‘公平競賽’和‘社區(qū)建設(shè)’的理念，帶回中國的青少年體育建設(shè)中?！?/p>

金苑欣與校隊合影

隨著將內(nèi)心熱愛轉(zhuǎn)化為長期事業(yè)的想法愈發(fā)清晰，2017年，金苑欣選擇在寧諾攻讀創(chuàng)業(yè)與創(chuàng)新管理學(xué)碩士專業(yè)，系統(tǒng)性學(xué)習(xí)創(chuàng)業(yè)創(chuàng)新、商業(yè)策劃、項目路演、企業(yè)管理等內(nèi)容。

“無論是課堂內(nèi)的知識還是球場上的奔跑，這些經(jīng)歷都為我后續(xù)的企業(yè)經(jīng)營及大型賽事籌辦奠定了至關(guān)重要的基礎(chǔ)?！彼偨Y(jié)道。

02.

在球場，賽事總監(jiān)點亮更多“星火”

2022年，金苑欣和團(tuán)隊創(chuàng)立了路人王青少年籃球賽，從零開始逐步將其打造成覆蓋全國150余個城市的頭部青少年籃球賽事，為不同背景的青少年提供展示自我的舞臺。該項賽事創(chuàng)新型地融合了1對1、2對2等多種賽制，并通過數(shù)字化平臺追蹤和展示頂尖球員與教練榜單，以專業(yè)且富有創(chuàng)意的方式激勵青少年參賽。

金苑欣工作照

“最令我動容的是今年7月舉行的路人王青少年籃球全國總決賽現(xiàn)場。這些草根出身的籃球少年憑借著場上的拼勁兒，為觀眾點燃了整個盛夏?！苯鹪沸辣硎?，這場青春對決的直播觀看人次突破450萬，創(chuàng)下了國內(nèi)青少年賽事單場直播數(shù)據(jù)的記錄。

“決賽當(dāng)天，從路人王賽事走出來的‘浙BA’明星球員柳楊杰也來到現(xiàn)場為他們吶喊助威。那一刻，這位斬獲路人王賽事二十冠的‘草根傳奇’將籃球精神傳遞給了更多的青少年?！彼牢康卣f。

金苑欣獲夢想獎學(xué)金

此外，作為一個女性從業(yè)者，金苑欣尤為關(guān)注那些在球場上的女孩，并推動了多名潛力女生球員的簽約。她說：“每當(dāng)看到她們，都會讓我想起那個曾經(jīng)在球場上同樣奔跑的自己。我希望通過自己的力量，為更多中國女孩提供追尋籃球夢的機會。”

目前，金苑欣和團(tuán)隊正打造數(shù)百萬級的數(shù)字化體育社區(qū)，推動賽事標(biāo)準(zhǔn)化運營，讓更多青少年感受籃球文化的魅力。

“我的軌跡是寧諾的教育理念在國內(nèi)新興體育平臺上的一次落地與實踐?！苯鹪沸勒f，“通過為新一代籃球愛好者搭建優(yōu)質(zhì)的賽事平臺，我希望能‘點燃’更多孩子的內(nèi)心，助力他們找到自己的熱愛?！?/p>

Driving China's Grassroots Basketball Revolution | UNNC Alumna shortlisted in the UK Alumni Awards 2026

At the prestigious UK Alumni Awards China ceremony held on December 6, 2026, University of Nottingham Ningbo China (UNNC) alumna Jin Yuanxin, Tournament Director of China's leading street basketball brand King of Underdogs (KU), was shortlisted for the Culture, Creativity and Sport Award. Established by the British Council, the awards celebrate the outstanding achievements of international UK alumni as business professionals, entrepreneurs, and community leaders.

Jin's journey from guard on the UNNC women's basketball team to the helm of a national sporting phenomenon reflects a relentless pursuit of possibility. Under her leadership, KU has become a transformative force in China's grassroots sport scene, organising more than 600 games annually for over 50,000 young participants and cultivating an online community of more than three million followers.

Her story began in 2012, when she enrolled at UNNC to study Finance, Accounting and Management. Joining the university's women's basketball team ignited a passion that would shape her future. Her commitment was evident in four consecutive appearances at the Tri-Campus Games and was further strengthened during a pivotal exchange year at the University of Nottingham in the UK.

"Competing in the British Universities and Colleges Sport (BUCS) league was a revelation," Jin recalls. "I was immersed in a professional and inclusive sporting culture. From try-outs to event management, everything was designed around the athlete's experience. That exposure to product thinking and continuous improvement shaped my core commitment to fair play and community-building —values I was determined to bring to youth sport in China."

This vision led her to pursue a Master's in Entrepreneurship and Innovation Management at UNNC in 2017, enabling her to systematically build the strategic toolkit to transform her passion into a platform. "Everything—from classroom theories to the rhythm of the court—became a crucial foundation for what was to come," she reflects.

In 2022, Jin and her team launched the KU Youth Basketball League from the ground up. It has since evolved into a leading youth basketball tournament spanning more than 150 Chinese cities. The league innovatively blends 1v1, 2v2, and 5v5 formats, supported by a digital mini-program to track and showcase top players and coaches, creating a professional, motivational ecosystem for young athletes.

As a female leader in sport, Jin is especially committed to empowering girls on the court, actively promoting the signing of promising young female players. "Seeing them reminds me of my younger self on that university court. I want to use my platform to ensure more Chinese girls have the chance to pursue their basketball dreams," she says.

By establishing a digital sport community and standardising event operations, Jin aims to inspire a lasting passion for basketball. "My mission is simple: to create platforms that guarantee fair play and unforgettable experiences, ensuring every child's passion meets opportunity," she concludes. "This journey is the practical application of the global mindset I nurtured at UNNC."

圖文來源：Wen Gou，Patrick Cai

電子編輯：Suri An

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