廣汽Acura RDX在廣州車展首次亮相的“星巖皓灰“新車色廣汽Acura RDX鈦金暗夜限量版CDX尊享智能安全版登場(chǎng)CDX暢享PLUS版

縱觀當(dāng)前豪華車市場(chǎng)，最有風(fēng)格的豪華品牌要數(shù)Acura。當(dāng)年，在全球最成熟的北美市場(chǎng)，Acura打破傳統(tǒng)豪華路線，用自己獨(dú)到的見解，詮釋著“豪華”理念，憑借出色的性能和尖端的技術(shù)成功入局，并在品牌誕生第二年，成為美國(guó)最暢銷的豪華車品牌。

也是美國(guó)新豪華時(shí)代最具個(gè)性的運(yùn)動(dòng)豪華品牌。如今，Acura品牌靈魂不變，產(chǎn)品的血液里依舊流淌著對(duì)技術(shù)與性能尊重，集聚本田品牌最尖端的精工科技。同時(shí)，廣汽Acura在“性能豪華”基礎(chǔ)上，融入更多潮流和智能元素，使得廣汽Acura品牌與產(chǎn)品保持一如既往的個(gè)性化，為追求個(gè)性化的新時(shí)代消費(fèi)者提供新選擇。

今年，廣汽Acura 在產(chǎn)品個(gè)性化方面不斷進(jìn)化，RDX鈦金暗夜限量版得到粉絲青睞后，廣汽Acura又推出“星巖皓灰”新車色，著裝這一車色的RDX首次亮相在廣州車展上，獨(dú)特的氣質(zhì)得到粉絲們高度關(guān)注和全面好評(píng)。

此外，廣汽Acura在堅(jiān)持產(chǎn)品個(gè)性化的同時(shí)，還推出一系列形式新穎的營(yíng)銷活動(dòng)，與車主和粉絲們深度互動(dòng)，了解精英群體們內(nèi)心的需求，促使品牌與車主的需求保持高度契合，且一同成長(zhǎng)。而通過(guò)產(chǎn)品與營(yíng)銷雙管齊下的努力，廣汽Acura品牌實(shí)現(xiàn)新的升華。

性能信仰不變 個(gè)性型格百變

沒(méi)有性能的運(yùn)動(dòng)車型太“空洞”，對(duì)于新時(shí)代消費(fèi)者來(lái)說(shuō)，他們對(duì)速度與激情有著特殊的渴望。Acura，這個(gè)是源于本田，又高于本田的運(yùn)動(dòng)豪華品牌，有著與生俱來(lái)的賽道基因，也重新定義了性能豪華。

現(xiàn)在，性能與技術(shù)并不是廣汽Acura唯一的標(biāo)簽，為了滿足消費(fèi)者對(duì)于個(gè)性化需求，新產(chǎn)品在保證熱血性能的同時(shí)，廣汽Acura更從價(jià)值的維度對(duì)產(chǎn)品進(jìn)行升級(jí)，融入設(shè)計(jì)、配置、智能等元素，推出多款有“型格”更有“性格”的派生車型。

今年9月份，廣汽Acura RDX鈦金暗夜限量版正式登場(chǎng)。跟普通版車型相比，這款只有500輛的限定版，在外觀上再次升級(jí)，增加電鍍黑飾條+電鍍黑輪轂，開著它走到哪兒都能自帶流量。內(nèi)飾配備獨(dú)有棕色皮紋，同時(shí)，配置上新增離子空氣凈化器、感應(yīng)式后備廂等裝備。不僅如此，廣汽Acura還跟H&K Leather Workshop品牌跨界互動(dòng)，打造專屬鈦金暗夜限量版用戶的高端定制皮具。這種個(gè)性+限量+定制策略，讓客戶感受到真我型格與尊貴體面，深受粉絲追捧。

在剛剛結(jié)束的廣州車展上，廣汽Acura RDX首次亮相的“星巖皓灰“新車色，一度成為展臺(tái)上關(guān)注焦點(diǎn)，這種全新車色，視覺效果極具沖擊力，更酷更前衛(wèi)。

4月份，CDX尊享智能安全版上市，這款派生車型在豪華之上又披上智能“鎧甲”，搭載升級(jí)后的Acura Watch?智能安全系統(tǒng)，系統(tǒng)功能得到再進(jìn)化，尤其在橫向安全上，能做到“眼觀六路，耳聽八方”，通過(guò)車道保持輔助系統(tǒng)，車道偏離預(yù)警系統(tǒng)，以及車道偏移抑制系統(tǒng)等功能，讓車主享受駕控樂(lè)趣的同時(shí)，還擁有穩(wěn)穩(wěn)的安全防護(hù)。

此外，7月份，廣汽Acura推出 CDX暢享PLUS版。這款車的“PLUS”并不是尺寸上加大，而是產(chǎn)品力的多維度升級(jí)，比如，派生車型擁有“珍珠澤白”車色，內(nèi)飾配備皮質(zhì)座椅，同時(shí)，增加后擋風(fēng)玻璃雨刮器、后泊車?yán)走_(dá)等裝備，行李箱還有12V電源接口，車主可根據(jù)用車場(chǎng)景，進(jìn)行多元化DIY拓展，讓用車生活多樣性。

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其實(shí)，新的消費(fèi)時(shí)代，汽車已不是代步工具那么簡(jiǎn)單，它更是車主的“伴侶”，拓展生活半徑，感受新的生活方式。廣汽Acura推出一款又一款個(gè)性化升級(jí)車型，為那些追求品質(zhì)生活的新精英們提供與眾不同的豪華用車體驗(yàn)。

品牌與粉絲雙向奔赴 熱情度升級(jí)

俗話說(shuō)，“孤掌難鳴”。確實(shí)，不管在生活中還是品牌營(yíng)銷里，單項(xiàng)輸出總是威力有限。在汽車品牌與粉絲之間，只有“雙向奔赴”的互動(dòng)才能彼此吸引，熱情持久。