近日，某知名茶飲品牌上線杯貼DIY功能，可以自發(fā)上傳圖片制作杯貼。

但是活動上線后，不少網(wǎng)友在社交媒體曬出了自己DIY的印有演員張凌赫照片的杯貼。相關(guān)內(nèi)容在社交平臺刷屏，引發(fā)廣泛關(guān)注。

A recent campaign by a well-known tea beverage brand allowing customers to customize cup stickers with uploaded images has sparked controversy, as fans exploited the feature to print unauthorized photos of celebrities.

Shortly after the "DIY cup sticker" function was launched, social media was flooded with posts from users showcasing stickers featuring actor Zhang Linghe.

不少人在平臺自發(fā)分享定制明星杯貼的教程，甚至還出現(xiàn)了劉宇寧、范丞丞、王安宇等藝人的杯貼。

這些帶有明星照片的杯貼并非官方聯(lián)名，均為粉絲自制。

據(jù)報道，該茶飲小程序設(shè)有 “自定義福貼” 功能，頁面明確標注創(chuàng)作須知，禁止上傳侵犯他人肖像權(quán)、著作權(quán)等內(nèi)容，用戶僅能使用模板或自行簡單繪畫。然而，不少粉絲通過第三方軟件，繞過審核實現(xiàn)明星照片杯貼打印。

The brand's mini program included a "custom sticker" feature, with a clear notice prohibiting the upload of content infringing on portrait or copyright rights. Users were instructed to use provided templates or simple drawings. However, many fans bypassed the review system using third-party software to print stickers bearing celebrity photos.

二手平臺上，有商家以1元打包50張明星照片圖案，還提供定制服務(wù)，游戲、動漫形象也可按需制作。其中大量明星原圖出自專業(yè)攝影師，屬于受保護的攝影作品。

目前，相關(guān)茶飲小程序的 “自定義福貼”功能已經(jīng)下線！頁面提示：相關(guān)功能正在升級……

Following the uproar, the custom sticker feature was taken offline, with a notice indicating it was undergoing an upgrade.

商家免費“蹭熱度”？律師提醒

有網(wǎng)友質(zhì)疑，張凌赫等明星沒有跟該茶飲有商業(yè)合作，大量印制明星肖像的杯貼是否侵權(quán)。

對此，江蘇蘇博律師事務(wù)所吳波表示：

該行為已構(gòu)成侵權(quán)。明星肖像權(quán)受法律保護，未經(jīng)權(quán)利人同意，無論用于何種用途，均屬于侵權(quán)行為。

商家試圖以“系用戶自主制作”為由推卸責任，本質(zhì)是打法律擦邊球。商家在此次事件中實際獲利，且為用戶制作侵權(quán)肖像圖標提供了工具與物料支持，無論從主觀故意還是客觀行為來看，商家均涉嫌侵犯肖像權(quán)。

The unauthorized use of celebrity portraits has drawn legal scrutiny. Wu Bo, a lawyer at Jiangsu Subo Law Firm, noted that such actions constitute an infringement on portrait rights. Celebrity likenesses are protected by law, and using them without consent — regardless of intent — is illegal.

He added that the brand cannot evade liability by attributing the actions solely to users, as the company profited from the campaign and provided both the tools and materials that enabled the infringing activity. Both the fans and the brand may be held liable for portrait rights violations.

也有網(wǎng)友呼吁粉絲提高版權(quán)意識：

來源：中國青年報綜合@荔枝新聞、揚子晚報、新聞晨報等

跟著China Daily

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